Author: jfbine

  • 8 Best Growth-Factor Serums for Smoother Skin and Fewer Fine Lines

    8 Best Growth-Factor Serums for Smoother Skin and Fewer Fine Lines

    Image contains a collage of growthfactor serumsCollage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    If your goal is chasing or maintaining that youthful glow, the best growth-factor serums might be your easiest next step, especially if needles and lasers aren’t your thing. But for the uninitiated, what are growth factors? “Growth factors are proteins that play an important role in stimulating cell growth, regeneration, and healing,” says Mina Amin, MD, a board-certified dermatologist in Los Angeles.

    Growth-factor serums are also a well-researched and highly effective addition to modern skin care, according to Blair Murphy-Rose, MD, a board-certified dermatologist based in Newport Beach, CA. “Clinical trials have demonstrated their ability to improve skin firmness, hydration, and elasticity,” adds Dr. Murphy-Rose. However, as with all serums, not all growth-factor treatments are created equal. The key types you'll commonly hear about are EGF (epidermal growth factor), which mainly speeds up skin cell turnover and repair, while FGF (fibroblast growth factor) is more focused on supporting collagen and elastin production—think structure and bounce.

    Our Top Growth-Factor Serums

    • Best Overall: SkinMedica TNS Advanced+ Serum, $295
    • Best Brightening: Dr. Diamond’s Metacine Instafacial Plasma, $200
    • Best for Early Signs of Aging: Medik8 Liquid Peptides Advanced MP, $94
    • Best for Dry Skin: Allies of Skin Multi Peptides & GF Advanced Lifting Serum, $188
    • Best Budget: The Inkey List 15% Vitamin C and EGF Brightening Serum, $18

    You’ll also see a distinction in how those growth factors are sourced: Some formulas use growth factors derived from human stem cell-conditioned media (essentially, those are lab-cultured cells that release a mix of signaling proteins), while others rely on biomimetic or lab-engineered peptides designed to mimic those same signals. Both approaches aim to trigger similar repair pathways in the skin, though they differ in complexity, intensity, and—often—price point.

    So, let’s cut to the chase and dive into the formulas dermatologists and editors trust.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Do growth-factor serums really work?
    • Is growth factor better than retinol?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: SkinMedica TNS Advanced+ Serum

    SkinMedica TNS Advanced+ Serum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    SkinMedica

    TNS Advanced+ Serum

    $295

    Amazon

    $295

    Dermstore

    $295

    Bluemercury

    Why we love it: A routine Best of Beauty Award winner, SkinMedica’s TNS Advanced+ Serum is a human growth-factor formula that set the standard long before it became a buzzword. If you’re wondering, TNS stands for tissue nutrient solution, a nod to its star ingredient: human fibroblast conditioned media. This serum supplies the skin with growth factors to improve the appearance of fine lines, coarse wrinkles, skin tone, and texture. “SkinMedica received the patent in 2000 for the first cosmetic product with growth factors,” explains Dr. Amin. “It’s one of the most clinically supported growth-factor serums on the market, offering firmer-looking skin in as little as two weeks,” adds Dr. Murphy-Rose.

    Allure executive beauty director Jenny Bailly applying the SkinMedica TNS Advanced+ Serum

    Jenny BaillyBailly after applying the SkinMedica TNS Advanced Serum

    Bailly after applying the SkinMedica TNS Advanced+ Serum

    Jenny Bailly

    Tester feedback from executive beauty director Jenny Bailly

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    “I say it to any skin-care consumer who will listen: When I use SkinMedica TNS Advanced+ Serum regularly, I get not-infrequent compliments on my skin. When I run out—which I really try to avoid—they start to dry up. This stuff just makes my skin… better. My only beef with this OG serum had been the dual-chamber bottle. SkinMedica just launched totally new packaging for TNS Advanced+, and I've had zero dual-pumping issues with the cleaner, slimmer bottle.” —Jenny Bailly, executive beauty director

    Tester feedback from contributing commerce editor Deanna Pai

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    “A dermatologist once told me that this stuff was the reason she was well into her 40s before she started using Botox, so I, being in my late 30s, see it as my alternative, too. And while, okay, I do get Botox, I supplement it with this every morning, which keeps my skin firm and smooth. I see it as more preventative than reparative at this point, but I really like the lightweight texture and nonexistent scent. My only gripe is with the dual applicator; sometimes, it only pumps product out from one side, which means I can be left using only one of the enclosed serums for weeks." —Deanna Pai, contributing commerce editor

    More to know

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    • Key ingredients: growth factor blend, peptide complex, French flaxseed
    • Type of growth factor: human
    • Fragrance-free: yes
    • Who it’s for: aging and sagging skin

    Best Brightening: Dr. Diamond’s Metacine Instafacial Plasma

    Dr. Diamond’s Metacine Instafacial Plasma in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Dr. Diamond's Metacine

    Instafacial Plasma Bioactive Growth Factor Serum

    $200

    Bluemercury

    Allure associate beauty editor Annie Blay-Tettey applying the Dr. Diamond’s Metacine Instafacial Plasma

    Annie Blay-Tettey

    Why we love it: Jason B. Diamond, MD, a Beverly Hills-based facial plastic surgeon, created the Metacine collection as a take-home version of his famous Diamond InstaFacial—a treatment beloved by the Kardashian sisters and Alex Cooper of Call Her Daddy, and even stamped “dreamy and creamy” by Kate Hudson. While the in-office facial uses lasers, microneedling, and platelet-rich plasma (PRP) to tighten skin, the Metacine system delivers similar effects with two products: plasma and emulsion. Plasma features bioidentical human growth factors to boost skin regeneration, while Emulsion, with retinoids, accelerates cell renewal.

    Five years in the making, the formula is backed by an independent (albeit small) clinical study of 35 participants across a range of skin tones, who swapped out their usual routines and were evaluated at four and eight weeks using clinical-grade imaging and self-assessments—so it pulls from both clinical data and real-world use. P.S. Just like PRP, the serum has a red tint, but fear not, it dries down clear.

    BlayTettey before applying the  Dr. Diamonds Metacine Instafacial Plasma

    Blay-Tettey before applying the Dr. Diamond’s Metacine Instafacial Plasma

    Annie Blay-TetteyBlayTettey after applying the  Dr. Diamonds Metacine Instafacial Plasma

    Blay-Tettey after applying the Dr. Diamond’s Metacine Instafacial Plasma

    Annie Blay-Tettey

    Tester feedback from associate beauty editor Annie Blay-Tettey

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    “I can't put my finger on why I love this serum so much, but my skin drinks it up! It feels ultra hydrating, yet doesn't leave a stick or tacky finish. Over the months I've been using it, I see an improvement in my skin—it's smoother and more supple.” —Annie Blay-Tettey, associate beauty editor

    More to know

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    • Key ingredients: sodium hyaluronate, polypeptides, 4-hydroxyacetophenone
    • Type of growth factor: bioengineered
    • Fragrance-Free: yes
    • Who it’s for: all skin types

    Best for Early Signs of Aging: Medik8 Liquid Peptides Advanced MP

    Medik8 Liquid Peptides Advanced MP in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Medik8

    Liquid Peptides Advanced MP

    $94

    Amazon

    $94

    Dermstore

    $94

    Medik8

    Why we love it: If Medik8’s Crystal Retinal felt like it was pushing your skin a little faster than you’d like—or you’re pregnant and steering clear of retinoids—this is the kind of serum that slips seamlessly into that same spot in your routine. The Liquid Peptides Advanced MP Serum takes a hi-tech route to smoothing and draws inspiration from in-office aesthetic treatments.

    What sets this Medik8 serum apart is its mix of growth factor-inspired “mini proteins,” including oligopeptide-1 (a lab-engineered EGF) alongside a dense lineup of signal peptides, which fit into cell receptors responsible for producing collagen, elastin, and hyaluronic acid. Together, they keep those early expression lines from sticking around long enough to turn into deeper wrinkles, so skin looks smoother the longer you use it.

    Allure senior commerce director Shanna Shipin applying the Medik8 Liquid Peptides Advanced MP

    Shanna ShipinShipin after applying the Medik8 Liquid Peptides Advanced MP

    Shipin after applying the Medik8 Liquid Peptides Advanced MP

    Shanna Shipin

    Tester feedback from senior commerce director Shanna Shipin

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    “I was so excited to try this product (not least because of the ‘Botox in a bottle’ conversation surrounding it), and let me tell you: This is something worth making room for in your routine, especially if you're pregnant and can't use retinol, or are simply too sensitive for the likes of vitamin A! This formula impressed me right away since it includes peptides that are both fast-acting (as in, you can see an immediate skin-plumping effect) and those that work over time to smooth out deeper-set wrinkles.

    The texture is gel-like and can feel a smidge tacky on the fingers (you can see me in the demonstration video smacking it between my hands to show its interesting consistency), but it applies smoothly and feels totally weightless. Part of my love for it comes from that bounce of light you get off the skin right after applying. I haven't experienced pilling with foundation or other moisturizers, and importantly, no instant itchy feeling that I get with some high-performing skin-care products.” —Shanna Shipin, senior commerce director

    More to know

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    • Key ingredients: peptides (palmitoyl tripeptide-5, palmitoyl tripeptide-1, and acetyl hexapeptide-8), hyaluronic acid, panthenol
    • Type of growth factor: oligopeptide-1 (lab-engineered EGF)
    • Fragrance-free: yes
    • Who it’s for: early signs of fine lines and wrinkles

    Best for Sensitive Skin: Haruharu Wonder Black Rice Botanical 2GF Ampoule

    Haruharu Wonder Black Rice Botanical 2GF Ampoule in branded dropper component on a light gray backgroundSave to wishlistSave to wishlist

    Haruharu Wonder

    Black Rice Botanical 2GF Ampoule

    $45 $25 (44% off)

    Amazon

    $55

    Nordstrom

    Why we love it: It’s not surprising that a K-beauty brand would find a way to make growth factors feel a little less intimidating (and less technical). Haruharu Wonder's Black Rice Botanical 2GF Ampoule swaps traditional lab-grown or animal-derived versions for plant-based EGF and FGF derived from rice to support collagen and elasticity without feeling harsh on skin.

    The rest of the fragrance-free formula is basically everything you want when your sensitive skin’s feeling off: fermented black rice for antioxidant support, hyaluronic acid for a glassy, hydrated look, and madecassoside (a classic Korean beauty ingredient derived from Centella asiatica) to calm skin. There’s also adenosine in the mix to smooth the look of fine lines. It’s lightweight, sinks in quickly, and layers without any stickiness.

    Allure contributing commerce writer Christa Joanna Lee applying the Haruharu Wonder Black Rice Botanical 2GF Ampoule

    Christa Joanna LeeAllure contributing commerce writer Christa Joanna Lee  after applying the Haruharu Wonder Black Rice Botanical 2GF Ampoule

    Lee after applying the Haruharu Wonder Black Rice Botanical 2GF Ampoule

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “This is very much a slow-and-steady kind of serum—don’t expect an overnight transformation, which is the case with most skin-care products—but after giving this a few weeks, I started to notice the subtle shifts like my skin looking a bit smoother and less tight from dryness. For my sensitive, reactive skin, the gentler approach is the whole point. This plant-based option lets you dip into growth factors without wondering if you’re going to wake up in a red, hive-y mess. My skin appreciates it!” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: fermented black rice, hyaluronic acid, madecassoside, adenosine
    • Type of growth factor: plant-based
    • Fragrance-free: yes
    • Who it’s for: people with sensitive skin

    Best for Dry Skin: Allies of Skin Multi Peptides & GF Advanced Lifting Serum

    Allies of Skin Multi Peptides and GF Advanced Lifting Serum in branded spray bottle component on a light gray backgroundSave to wishlistSave to wishlist

    Allies of Skin

    Multi Peptides & GF Advanced Lifting Serum

    $188

    Amazon

    $188

    Dermstore

    $188

    Revolve

    Why we love it: If firmer, smoother skin is your North Star, Allies of Skin’s Multi Peptides & GF Advanced Lifting Serum turns goals into results. Infused with a 9% lifting peptide complex and a 3% lab-engineered growth factor (SH-oligopeptide-1) complex, “this non-comedogenic serum is designed for those who want to target wrinkles and a loss of skin volume and firmness,” says Brendan Camp, MD, a double board-certified dermatologist based in New York.

    The formula goes a step further with copper lysinate/prolinate to soften the appearance of deeper lines, MSM—a sulfur-rich compound that supports skin’s elasticity—for a firmer, more supple feel, and Centella asiatica to keep skin calm amid daily stressors like UV and pollution. Plus, it means that beyond lifting and firming, it improves elasticity, restores hydration, and strengthens the skin barrier, leaving your complexion looking more refreshed.

    Allure commerce editor Sarah Han applying Allies of Skin Multi Peptides & GF Advanced Lifting Serum

    Sarah HanAllure commerce editor Sarah Han after applying Allies of Skin Multi Peptides  GF Advanced Lifting Serum

    Han after applying Allies of Skin Multi Peptides & GF Advanced Lifting Serum

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “Ok, the serious and immediate glow I get from this ultra-silky Allies of Skin serum alone was enough to sell me on it. (My face is freshly rinsed with water in the video—no toners or essences applied beforehand.) But of course, the ingredients are what do the heavy lifting, and when I first read into this product, I knew it meant business.

    While I'm only 32, I don't plan on getting injectables or Botox to stave off any fine/expression lines, so this is one of the many preventative topical measures I plan on using consistently to keep my skin looking as firm, lifted, and smooth as possible. This serum sinks into my skin immediately and provides a slight gripping effect that's perfect for makeup—an unexpected bonus, but I'll absolutely take it.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: 9% LiftingPeptide Complex, 3% sh-oligopeptide-1 growth factor complex, MSM, copper lysinate, phospholipids, glycolipid
    • Type of growth factor: 3% sh-oligopeptide-1 growth factor complex (synthetic)
    • Fragrance-free: yes
    • Who it’s for: anyone with signs of aging

    Best Splurge: Angela Caglia Cell Forté Serum

    Angela Caglia Cell Forté Serum on a grey backgroundSave to wishlistSave to wishlist

    Angela Caglia

    Cell Forté Serum

    $325

    Amazon

    $325

    Nordstrom

    $325

    Bluemercury

    Allure content director Kara McGrath applying the Angela Caglia Cell Forté Serum

    Kara McGrath

    Why we love it: You could juggle four different serums, or you could use one Best of Beauty Award winner that works as hard as vitamin C, retinol, hyaluronic acid, and peptides combined. Angela Caglia’s Cell Forté Serum uses the brand’s proprietary BIOMSC technology to pack serious multitasking power into a single bottle. This serum uses what’s called human conditioned media from mesenchymal stem cells—basically, the nutrient-rich liquid those cells are grown in, which contains helpful, skin-supporting ingredients. That means it’s packed with growth factors to boost collagen and skin renewal, along with signaling molecules that encourage skin cells to “communicate,” plus calming proteins that support repair and reduce inflammation, according to Dr. Camp.

    In layman’s terms, it smooths fine lines, brightens tone, and boosts elasticity. Plus, it deeply hydrates, thanks to tremella mushroom, multi-weight hyaluronic acid, and Bacillus ferment that also support a healthy skin barrier.

    Tester feedback from former Allure content director Kara McGrath

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    “This super lightweight serum made my skin look glowy in just one use. I particularly like it for the summer months, when I want a serum that hydrates without making me feel sticky.” —Kara McGrath, former content director

    More to know

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    • Key ingredients: hyaluronic acid, peptides, snow mushroom, mesenchymal stem cell conditioned media, niacinamide
    • Type of growth factor: human
    • Fragrance-free: yes
    • Who it’s for: all skin types

    Best Budget: The Inkey List 15% Vitamin C and EGF Brightening Serum

    The Inkey List 15% Vitamin C and EGF Brightening Serum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    The Inkey List

    15% Vitamin C and EGF Brightening Serum

    $18

    Amazon

    $18

    Ulta Beauty

    $18

    Sephora

    Why we love it: Especially when the seasons start to shift into spring, we inevitably see The Inkey List’s 15% Vitamin C and EGF Brightening Serum popping back up all over our FYP—right when skin’s looking dull and uneven after a long winter and in need of a serious brightening reset. “In addition to plant-derived peptide EGF to target hyperpigmentation, this serum also brightens the skin with 15% vitamin C,” says Omer Ibrahim, MD, a board-certified dermatologist in Chicago. Designed for use in the morning, the serum has a lightweight feel and sinks quickly into the skin—just be sure to layer SPF on top. Vitamin C has antioxidant properties that can boost the efficacy of your everyday sunscreen, though it can’t stand in for sunscreen on its own.

    The best part is that “while most epidermal growth-factor serums are over $100, this one is less than $20,” he says. It’s a rare formula that pulls its weight, tackling dullness and fine lines without the usual price tag—though since the EGF is plant-derived, you may need a bit more patience to see those line-smoothing results.

    Allure features director Dianna Singh applying The Inkey List 15% Vitamin C and EGF Brightening Serum

    Dianna SinghSingh after applying The Inkey List 15 Vitamin C and EGF Brightening Serum

    Singh after applying The Inkey List 15% Vitamin C and EGF Brightening Serum

    Dianna Singh

    Tester feedback from features director Dianna Singh

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    “I often play the field with skin care, but vitamin C serum is one of the few product types I use every morning (the other is—no surprise—SPF). I like the idea of pairing an ingredient I already know and love with one that can help it perform even better—in this case, EGF. The formula is quick to absorb and layered beautifully with my other products—no pilling or stickiness! It does have a little bit of that telltale vitamin C smell, but frankly, I find all the best ones do. It gave my skin a glazed-donut glow immediately, and I'm looking forward to monitoring what it does for my dark spots with continued use.” —Dianna Singh, features director

    More to know

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    • Key ingredients: vitamin C, plant-derived peptide epidermal growth factor
    • Type of growth factor: plant
    • Fragrance-free: no
    • Who it’s for: those with dark spots

    Best for Mature Skin: PCA Skin Pro-Max Age Renewal

    PCA SKIN Pro-Max Age RenewalSave to wishlistSave to wishlist

    PCA Skin

    Pro-Max Age Renewal

    $219

    Amazon

    $219

    Nordstrom

    $221

    Dermstore

    Why we love it: Some days call for a multistep routine in the name of self-care. Other days, you just want results—fast. PCA Skin’s Pro-Max Age Renewal is your shortcut to firmer, bouncier skin, powered by growth-factor-mimicking peptides. Unlike traditional growth factors, which can be unstable and struggle to penetrate the skin, these peptides are smaller, more stable, and shown to stimulate collagen and elastin.

    “This serum is formulated to penetrate more deeply to trigger collagen production, while micro-algae deliver instant firming and kangaroo paw flower smooths texture,” says Dr. Camp. In other words, it supports the very cells responsible for firmness and elasticity, so skin looks tighter, plumper, and smoother.

    Allure contributing commerce writer Christa Joanna Lee applying PCA Skin’s Pro-Max Age Renewal

    Christa Joanna LeeAllure contributing commerce writer Christa Joanna Lee after applying PCA Skin's ProMax Age Renewal

    Lee after applying PCA Skin’s Pro-Max Age Renewal

    Christa Joanna Lee

    Tester feedback from Lee

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    “The past six years of mom life have definitely fast-tracked the aging process for my skin (shocking, I know). Uneven texture, dryness, and dullness are my biggest concerns, and PCA Skin Pro-Max Age Renewal makes such a difference in making my skin look juicy and plump. While it works best on freshly cleansed skin, I also love using it midday for a quick pick-me-up. Just remember to follow with sunscreen during the day, since it can make your skin more sensitive to the sun.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: Micro Growth Factor Technology (peptide blend), biopolymers with micro-algae, kangaroo paw flower extract, growth factor–mimicking peptides
    • Type of growth factor: growth factor-mimicking peptides (patent-pending MGF technology)
    • Fragrance-free: yes
    • Who it’s for: anyone with mature skin or early signs of aging

    Frequently Asked Questions

    Do growth-factor serums really work?

    In short, yes. “Data suggest that well-formulated, high-quality growth-factor serums can deliver measurable benefits,” says Dr. Murphy-Rose. “With consistent use, these serums can lead to noticeable improvements in overall skin quality.” Alas, they don’t work overnight. “Like any skin-care product, growth-factor serums should be used for at least two to three months before you can accurately decide if they are effective—or not—for your specific skin concern,” says Dr. Camp. “Consistency is key in treating the skin with a new active ingredient, such as a growth factor.”

    According to Dr. Amin, “It is also important to note that not everyone will respond the same way to these serums, and factors like genetics, lifestyle, and diet can influence the outcome.”

    Is growth factor better than retinol?

    “Growth-factor serums stimulate the skin's natural cellular repair processes, promoting rejuvenation with minimal irritation, making them a great option for sensitive or reactive skin types,” says Dr. Murphy-Rose. “However, they tend to be quite expensive." Retinol, derived from vitamin A, accelerates cell turnover, smooths fine lines, and stimulates collagen and elastin production. Unlike growth factors, retinol can cause skin irritation and requires a gradual introduction into your routine. "Both can support hydration and are powerful tools for addressing signs of aging, but their best use depends on your skin’s needs and tolerance,” Dr. Murphy-Rose adds.

    According to Dr. Amin, the decision to use retinol or growth factors depends on what you're looking for in a skin-care routine. “For improving skin texture, retinol may be more effective in the long term due to its ability to promote cell turnover and collagen production,” she says. “Multiple studies have shown the efficacy of retinol and retinoids in reducing fine lines and wrinkles. For very sensitive skin that cannot tolerate retinol, growth factors may be more suitable, especially if you're looking for something less likely to irritate.”

    Meet the experts

    • Mina Amin, MD, a board-certified dermatologist in Los Angeles
    • Brendan Camp, MD, a double board-certified dermatologist and dermatopathologist at MDCS Dermatology: Medical Dermatology & Cosmetic Surgery in the tri-state area
    • Omer Ibrahim, MD, a board-certified dermatologist and founder of Salmalita Cosmetics, based in Chicago
    • Blair Murphy-Rose, MD, a board-certified dermatologist at Schweiger Dermatology based in Newport Beach, California

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best growth factor skin-care products, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Lili Reinhart’s “Forbidden Fruits” Nails Contain a Sexy Spoiler

    Lili Reinhart’s “Forbidden Fruits” Nails Contain a Sexy Spoiler

    Lili ReinhartPhoto: Getty ImagesSave StorySave this storySave StorySave this story

    It's not every day that a celebrity walks you through the breakdown of their nail look, but over the weekend, Lili Reinhart was kind enough to give her fans a guided tour of how she achieved the manicure she wore in her new movie, Forbidden Fruits, to celebrate its opening weekend.

    Forbidden Fruits is very The Craft meets Mean Girls, but instead of pink, Reinhart's character is more of a red kinda gal—both in hair color and nail polish color. (OK, and in bloodiness, too. This is a dark horror comedy, after all.)

    “This is how we did my cat-eye nails for the movie Forbidden Fruits,” Reinhart starts her TikTok, which gives a view of every step of her manicure, rumored to have been done by her go-to nail artist, Erin Leigh Moffett. First, she shows us the manicure she was starting out with and how that mauve-y nude color was removed.

    “Then I told her that I wanted two short nails on one of my hands,” Reinhart says, referring to her right pointer and middle fingers. “And if you don't know why, someone in the comments will tell you.” You may already have a pretty good idea without checking the comments or seeing the movie, but if you're truly clueless and don't want anything spoiled for you, don't read the comments (or ask any of your more sexually au courant friends).

    “We did some gel builders so my nails could stay strong throughout the filming process,” she continues. “Then we went in with a layer of a reddish pink as our base. And then we added the silver sparkly cat eye on top of that pink layer and used this little magnet to get that cat eye effect.”

    Instead of stopping there, “We then added a jelly kind of red on top, so they're sort of looking like candy apples at this point to me,” she says, “which is intentional, and fitting, because my character's name is Apple.”

    Check out the step-by-step in her TikTok below.

    TikTok content

  • 10 Best Brown Eyeliners for Soft, Effortless Definition

    10 Best Brown Eyeliners for Soft, Effortless Definition

    A photo of an Allure editor after applying Chanel eye shadow along other product silos on a light pink backgroundCollage: Paula Balondo; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story

    Brown eyeliner is the understated essential that deserves a permanent place in every makeup bag. While black liner has long been the go-to for bold, dramatic definition, brown offers a softer, more wearable look that enhances the eyes without overpowering them. Whether you’re aiming for a barely-there daytime look or a stunning smoky eye, brown eyeliner adapts effortlessly to the occasion.

    Another advantage of brown eyeliner is that it naturally complements a wide range of skin tones and eye colors. From deep espresso hues to warm chestnut and cool taupe shades, there’s a variation to suit every preference and undertone. Plus, just like any eyeliner shade, it’s easy to find a pigmented formula and finish that suits your fancy, from retractable pencils to liquid eyeliners.

    Our Top Brown Eyeliners

    • Best Overall: Urban Decay 24/7 Glide-On Pencil Eyeliner in Tootsie, $23
    • Best Waterproof: Chanel Stylo Yeux Waterproof in Espresso, $36
    • Best Long-Wearing: Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown, $26
    • Best Affordable: e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee, $6
    • Best Bronze: Kulfi Underlined Kajal Long-Wear Eyeliner in Jamun Glaze, $20
    • Best for Smokey Eyes: Revlon ColorStay Pencil Waterproof Eyeliner in Bronze, $11

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Who is brown eyeliner best for?
    • Any tips for applying brown eyeliner?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Brown eyeliner is also incredibly forgiving, making it ideal for both beginners and seasoned makeup lovers. Whether applied as a precise tightline along the lash line or gently blended out for a hazy finish, it delivers an effortless polish.

    If you’re searching for a timeless, quietly impactful staple, the best brown eyeliners belong in your rotation. Ahead, read about Allure editors’ favorite formulas and shades.

    Best Overall: Urban Decay 24/7 Glide-On Pencil Eyeliner in Tootsie

    24/7 Glide-On Pencil Eyeliner in Tootsie in branded component with best of beauty 2025 seal in the top right corner on a light gray backgroundSave to wishlistSave to wishlist

    Urban Decay

    24/7 Glide-On Pencil Eyeliner in Tootsie

    $23

    Amazon

    $23

    Ulta Beauty

    $23

    Sephora

    Allure commerce producer Sarah Hoffmann applying the Urban Decay 24/7 Glide-On Pencil Eyeliner in Tootsie

    Sarah Hoffmann

    Why it’s worth it: A consistent crowd-pleaser (and 2025 Allure Best of Beauty winner), Urban Decay’s 24/7 Glide-On Pencil Eyeliner is the kind of liner you’ll reach for on repeat for its versatile formula and long-wearing, no-budge finish. This gel eyeliner’s creamy, glide-on formula delivers rich, even pigment in every swipe, and Tootsie (a cool brown) strikes the perfect balance between soft and defining. This brown liner blends effortlessly for a diffused look, then sets to an impressive, all-day wear that stays put for up to 16 hours.

    Allure commerce producer Sarah Hoffmann before applying the Urban Decay 247 GlideOn Pencil Eyeliner in Tootsie

    Hoffmann before applying the Urban Decay 24/7 Glide-On Pencil Eyeliner in Tootsie

    Sarah HoffmannAllure commerce producer Sarah Hoffmann after applying the Urban Decay 247 GlideOn Pencil Eyeliner in Tootsie

    Hoffmann after applying the Urban Decay 24/7 Glide-On Pencil Eyeliner in Tootsie

    Sarah Hoffmann

    Tester feedback from commerce producer Sarah Hoffmann

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    “A subtle, semi-smoky brown liner with a straight wing has been my thing for years. A good brown liner pencil goes a long way. I use it all over, in my waterline, on my top and lower lids, I even work a bit into my lashes before applying mascara. Tootsie is my current shade of choice. It's a light, cool brown that wears and blends like a brown shadow to me. It's very casual, but it adds a lot to my everyday eye makeup.” —Sarah Hoffmann, commerce producer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Type: gel
    • Brown shade options: 6

    Best Waterproof: Chanel Stylo Yeux Waterproof in Espresso

    Chanel Stylo Yeux Waterproof in Espresso in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Chanel

    Stylo Yeux Waterproof in Espresso

    $36

    Chanel

    Allure senior commerce editor Sarah Felbin applying the Chanel Stylo Yeux Waterproof in Espresso

    Sarah Felbin

    Why it’s worth it: When staying power is non-negotiable, this Chanel pick rises to the occasion. The silky, twist-up pencil glides on without tugging and sets to a budge-proof, waterproof finish that holds up against humidity, sweat, and long days. “Espresso” is a deep, rich brown that defines the eyes with a touch of softness and serves as proof that longevity doesn’t have to come at the expense of elegance.

    Felbin before applying the Chanel Stylo Yeux Waterproof in Espresso

    Felbin before applying the Chanel Stylo Yeux Waterproof in Espresso

    Sarah FelbinFelbin after applying the Chanel Stylo Yeux Waterproof in Espresso

    Felbin after applying the Chanel Stylo Yeux Waterproof in Espresso

    Sarah Felbin

    Tester feedback from senior commerce editor Sarah Felbin

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    “I have pretty oily eyelids and don't often wear eyeliner because of it—while I'm all for some added definition, the color usually fades away just a few hours after I apply it. Chanel's Yeux Stylo majorly impressed me, though. Both brown options are dark and intense, perfect for drawing attention to my green eyes. I also love the small tip and firmer formula—it stays pretty sharp as you apply it, keeping your lines thin and even. But I was most surprised by how well it wore throughout the day. This liner stayed exactly where I put it and was pretty tricky to take off (it took both steps of my usual double cleanse, plus a final swipe of a micellar water-soaked cotton pad). It'll become my go-to for the summer heat or any event where I want to make sure my liner will not budge." —Sarah Felbin, senior commerce editor

    More to know

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    • Type: retractable gel
    • Brown shade options: 2

    Best Long-Wearing: Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Makeup by Mario

    Master Pigment Pro Pencil in The Perfect Brown

    $26

    Sephora

    $26

    Kohl’s

    Allure social director Kassidy Silva applying the Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Kassidy Silva

    Why it’s worth it: True to its name, The Perfect Brown delivers balanced, neutral depth that flatters just about every eye. “This pencil is truly universal: It sits in this true, rich brown, not warm, not cool, which makes it so flattering across so many skin tones and eye colors,” says Kasey Spickard, a makeup artist based in New York City. “It’s long-wearing, smudges out gorgeously when you lay it down, but doesn’t budge once it’s dried down.”

    A makeup-artist-developed eyeliner that’s loved by other makeup artists? Adding to cart. Our editors can attest that Makeup by Mario’s Pigment Pro Pencil combines intense pigment with serious staying power. It’s ideal for precise tightlining or softly smudged looks that won’t disappear by midday.

    Silva before applying the Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Silva before applying the Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Kassidy SilvaSilva after applying the Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Silva after applying the Makeup by Mario Master Pigment Pro Pencil in The Perfect Brown

    Kassidy Silva

    Tester feedback from social director Kassidy Silva

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    “It took less than 15 minutes with Mario Dedivanovic to convince me to start wearing eyeliner again. After forgoing the product for years since it took too much time and gave me anxiety to get my lines even, I picked up the Master Pigment Pro liner and it's been a match made in eyeliner heaven. Plus, the pencil is ideal for beginners as the dual-tip pencil comes with a brush to smooth out any rough spots.

    I start by tightlining my upper waterline and using a Q-tip to clean up an excess on my lower line. Then I slowly begin lining my upper lid from the outer corner and working my way to mid-lash. Using the brush, I smooth out my inevitable bumps and continue to layer and blend until I have the color I'm happy with. Once I've finished with a strong coat, I apply my shadow and then go back in with the eyeliner once I've finished to beef up the color and definition. In under 10 minutes, I have defined eyes and carry on with my base products.” —Kassidy Silva, social director

    More to know

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    • Type: pencil
    • Brown shade options: 2

    Best Affordable: e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee in branded component on a light gray backgroundSave to wishlistSave to wishlist

    E.L.F. Cosmetics

    No Budge Retractable Eyeliner in Coffee

    $6

    Amazon

    $6

    Ulta Beauty

    $6

    Walmart

    Allure associate manager of audience development Melanie Curry applying the e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    Melanie Curry

    Why it’s worth it: This drugstore gem from e.l.f. Cosmetics proves you don’t need to splurge for performance. The creamy, under-$10 retractable eyeliner lives up to its “No Budge” name, offering smooth application and impressive wear at a budget-friendly price. Coffee is a classic medium brown that’s easy to use for everyday definition, making it perfect for beginners and pros alike.

    Curry before applying the e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    Curry before applying the e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    Melanie CurryCurry after applying the e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    Curry after applying the e.l.f. Cosmetics No Budge Retractable Eyeliner in Coffee

    Melanie Curry

    Tester feedback from associate manager of audience development Melanie Curry

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    “I typically use this liner when I'm wearing a natural or no-makeup-makeup look. The brown color is similar to my skin tone, so it gives my eyelids the perfect definition. I wouldn't recommend the liner for tightlining (the tip isn't precise enough) but it's amazing for creating a natural smoky eye or lining your upper lashes. The formula is super creamy so you can easily blend the liner and get that smudge effect. I haven't used it for more glam looks, so I can't speak to how it works there but I can say it's perfect for a natural eye look. Aside from tightlighting, the only other criticism I have is that the brown is not, well, brown enough. The brown color is the shade of my skin tone, so while it works perfectly for natural, no-effort looks, I do wish there was a deeper brown/espresso hue so I could really get that definition and shadow effect.” —Melanie Curry, associate manager of audience development

    More to know

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    • Type: retractable gel
    • Brown shade options: 1

    Best Bronze: Kulfi Underlined Kajal Long-Wear Eyeliner in Jamun Glaze

    Kulfi Beauty Underlined Kajal Long-Wear Eyeliner in Jamun Glaze in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Kulfi Beauty

    Underlined Kajal Long-Wear Eyeliner in Jamun Glaze

    $20

    Sephora

    $20

    Kulfi

    Allure commerce editor Sarah Han applying the Kulfi Underlined Kajal Long-Wear Eyeliner in Jamun Glaze

    Sarah Han

    Why it’s worth it: For those who want a little sparkle in their eye makeup, this bronzey shade from Kulfi delivers. Jamun Glaze adds warmth and dimension with a subtle sheen that catches the light beautifully. Kulfi 101: Underlined is inspired by kajal eyeliner (or simply kajal), soft, creamy, and richly pigmented eye makeup originating from the Middle East and South Asia. This three-time Best of Beauty Award winner (2021, 2023, and 2024) comes in six unique shades—another favorite is Purply Pataka—that are equally suitable for waterline definition and a softly smoked-out lid.

    Han before applying the Kulfi Underlined Kajal LongWear Eyeliner in Jamun Glaze

    Han before applying the Kulfi Underlined Kajal Long-Wear Eyeliner in Jamun Glaze

    Sarah HanHan after applying the Kulfi Underlined Kajal LongWear Eyeliner in Jamun Glaze

    Han after applying the Kulfi Underlined Kajal Long-Wear Eyeliner in Jamun Glaze

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “You’ll never catch me without my Kulfi liners within reach—whether it’s at home or in a travel makeup bag. While I always rave about Purply Pataka as my favorite, I love Jamun Glaze’s take on a classic brown almost as much. I never wear black eyeliner because it looks harsh and out-of-place on me, but some browns can also look too intense. Jamun Glaze is a softer bronzey brown that also contains a hint of gold shimmer for an more wearable, everyday look." —Sarah Han, commerce editor

    More to know

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    • Type: retractable gel
    • Brown shade options: 2

    Best Glide: Prada Beauty Pradalines Durable Gliding Eyeliner Pencil in Wood

    Prada Beauty Pradalines Durable Gliding Eyeliner Pencil in Wood in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Prada

    Pradalines Durable Gliding Eyeliner Pencil in Wood

    $35

    Nordstrom

    $35

    Sephora

    Why it’s worth it: As the name suggests, glide is where this Prada Beauty Pradalines Durable Gliding Eyeliner Pencil shines. It melts onto the skin with zero drag, making application feel smooth and effortless, especially along delicate areas like the lash line. The shade Wood offers a refined brown that’s easy to build or blend, while the long-lasting, waterproof formula ensures your look stays polished all day long.

    Tester feedback from contributor Jennifer Hussein

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    “This liner glides on so effortlessly, and it’s incredibly creamy, super pigmented, and doesn’t tug at all. You get rich color in just one pass, and while it stays blendable for a minute, it sets down to a truly budge-proof finish. I love that I can sharpen a wing with a Q-tip or smudge it out for a softer, smoky look.” —Jennifer Hussein, contributor

    More to know

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    • Type: pencil
    • Brown shade options: 2

    More brown eyeliners we love:

    Best for Smokey Eyes: Revlon ColorStay Pencil Waterproof Eyeliner in Bronze

    Revlon ColorStay Pencil Waterproof Eyeliner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Revlon

    ColorStay Pencil Waterproof Eyeliner

    $8

    Amazon

    $8

    Walmart

    Why it’s worth it: If you love a lived-in, smoky look, Revlon’s blendable ColorStay Eyeliner—which won a Best of Beauty Award all the way back in 2003, cementing its icon status—is an affordable essential. The creamy formula gives you enough time to blend, diffuse, and smudge—it even has a built-in angled smudger on the other end. Once it locks in, this waterproof pencil stays put for up to 24 hours (yes, really), so your smoky effect won’t turn messy as the day goes on. “The pencil is thin enough to deliver a crisp, clean line but soft enough to smudge until smoky,” one tester noted. “The shade gives great intensity without overwhelming fair skin." Bonus: If you pull out the smudger end, you’ll find a pencil sharpener, so basically, this $8 liner more than pulls its weight.

    More to know

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    • Type: retractable gel
    • Brown shade options: 1

    Best Brown Shade Range: Make Up For Ever Artist Color Pencil Long-Lasting Eye & Lip Liner

    Make up For Ever Artist Color Pencil Long-Lasting Eye & Lip Liner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Make Up For Ever

    Artist Color Pencil Long-Lasting Eye & Lip Liner

    $26

    Nordstrom

    $26

    Sephora

    Why it’s worth it: According to Grogan, variety is the standout with the Best of Beauty Award-winning Make Up For Ever’s Artist Color Pencil. “It’s super easy to apply and blend, and I love that they come in so many shades, so there are options for everyone,” Grogan notes. With an expansive range of brown tones, from cool taupes to rich coffee, this pencil lets you tailor your look with precision. The long-lasting, multiuse formula works beautifully on both eyes and lips, offering versatility alongside a truly inclusive shade selection.

    Tester feedback from beauty closet associate Edward Horgan

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    “My friends may or may not make fun of me for the way I hoard these eyeliners, especially the black shade. I will always reach for these over any other pencil liner because I know I will get the smoothest application and a beautiful, long-lasting finish, no matter which way I choose to wear it.” —Edward Horgan, beauty closet associate

    More to know

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    • Type: pencil
    • Brown shade options: 10

    Best Liquid Eyeliner: Rare Beauty Perfect Strokes Matte Liquid Liner in Brown

    Rare Beauty Perfect Strokes Matte Liquid Liner in Brown in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Rare Beauty

    Perfect Strokes Matte Liquid Liner in Brown

    $22

    Ulta Beauty

    $22

    Sephora

    Why it’s worth it: For sharp, precise lines, Jewels Grogan, a makeup artist based in New York City, says this liquid liner (one of Selena Gomez’s favorite Rare Beauty products, period) delivers unmatched control. “The superfine point tip allows you to get really close to the lash line,” she notes. The ultra-fine brush tip makes it easy to create everything from subtle flicks to bold wings, while the rich brown pigment offers a softer alternative to black. It dries down to a true matte finish that stays put without flaking or fading.

    More to know

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    • Type: liquid
    • Brown shade options: 1

    Best Warm Brown: MAC Eye Kohl Eyeliner Pencil in Costa Riche

    MAC Eye Kohl Eyeliner Pencil in Costa Riche in branded component on a light gray backgroundSave to wishlistSave to wishlist

    MAC

    Eye Kohl Eyeliner Pencil in Costa Riche

    $24

    Nordstrom

    $24

    Ulta Beauty

    Why it’s worth it: Costa Riche is a favorite amongst makeup artists like Spickard for a reason. This warm, reddish-brown MAC Eye Kohl Eyeliner Pencil instantly brightens and enhances the eyes, especially for those with green or hazel tones. “It has rich, warm golden undertones that make all eye colors pop,” says Spickard. “It makes the eyes sparkle and is perfect for creating that warm sun-kissed monochromatic makeup look.” The soft kohl formula is easy to blend for a sultry finish, making it a standout choice for adding warmth and depth without harshness.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Type: pencil
    • Brown shade options: 2

    Frequently Asked Questions

    Who is brown eyeliner best for?

    Brown eyeliner is one of the most universally flattering makeup products, thanks to its ability to adapt across skin tones and eye colors. “Brown eyeliner can work for anyone,” Grogan explains. “On deeper eyes it will be a softer, more subtle look, [while] on green or blue eyes it will really emphasize the color without being too strong or overpowering.” That versatility is exactly why it’s such a go-to for everyday wear.

    Makeup artist Spickard adds that brown is ideal “when you want to create definition and intensity without something as stark as black eyeliner.” Its inherent warmth enhances golden and honey tones in both the eyes and skin, and it can even mimic the effect of a natural shadow—making it perfect for soft, dimensional looks.

    Any tips for applying brown eyeliner?

    Before applying your liner, New York City-based makeup artist Delina Medhin told Allure that finding a long-lasting liner with a no-skip, smudge-proof formula is a must. "The most important thing is pigment and that [the eyeliner] easily glides onto the skin," she said. "You don't want to use too much pressure on the eye."

    When it comes to application, a light hand and thoughtful shade choice make all the difference. Grogan recommends keeping things simple: “[Draw] a very thin line along the lash line” that can either be blended out for a soft, smoldering effect or left clean and precise. For perfecting your look, she suggests using ultra-thin cotton swabs with micellar water to sharpen edges and clean up mistakes.

    Spickard emphasizes the importance of undertone, noting that “brown isn’t just brown.” Warm shades with red or orange undertones create a sun-kissed, bronzy effect, while cooler browns like taupe or true chocolate mimic natural shadows and offer subtle sculpting. Choosing the right hue for your undertone ensures your liner enhances rather than competes with the rest of your look.

    Meet the experts

    • Kasey Spickard, a makeup artist based in New York City
    • Jewels Grogan, a makeup artist based in New York City

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best brown eyeliners, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • 8 Best Boob Tapes for Smooth, Secure Hold in Any Outfit

    8 Best Boob Tapes for Smooth, Secure Hold in Any Outfit

    Image may contain Advertisement Poster Adult Person Business Card Paper and TextCollage: Paula Bolando; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    Sometimes, you need extra support. Not the emotional kind (though that’s nice, too)—we’re talking about the best boob tapes. Unlike strapless bras that can slip loose, boob tape offers customizable support that works with your outfit. That backless dress? That barely-there top? Consider them handled. It’s support, minus the straps, the bulk, and the constant readjusting.

    Boob tape is basically what it sounds like: adhesive body tape that comes in rolls or strips designed to lift, shape, and hold up your breasts. Similar to sticky bras, they’re all about going invisible. Most options are made from breathable materials that flex as you move, keeping everything secure. Plus, they’re made with sensitive skin in mind and come in a wide range of skin tones for a more seamless, invisible finish. Keep reading to see our picks for the best boob tape, plus everything you need to know about safely applying and removing it.

    Our Top Boob Tapes

    • Best Boob Tape Overall: Cakes Tape, $49
    • Best Sizes: Nood Shape Tape, $30
    • Best Sweatproof: Booby Tape The Original Breast Tape, $16
    • Most Beginner-Friendly: Nippies Precut Tape, $15

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • How to (Safely!) Apply Boob Tape
    • How to (Safely!) Remove Boob Tape
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Boob Tape Overall: Cakes Boob Tape

    Cakes Tape six strips of boob tape and pink canister on light gray backgroundSave to wishlistSave to wishlist

    Cakes

    Boob Tape

    $49

    Cakes Body

    Why it’s worth it: If you’ve sworn off traditional boob tape but still want something easy to use, gentle on your skin (thanks, silicone!), and reliably holds everything in place, Cakes Tape is definitely worth a spot in your rotation. It’s been such a game-changer when we’re in a rush—no cutting or measuring here—just stick it on, lift, and go. They come in three sizes (small, medium, and large), so you can mix and match to get the shape and lift you want. We use the large strips as the base for the main lift under our breasts, and mix and match the smaller strips to tweak the shape, secure edges, or add more cleavage where needed. There’s even a guide included that walks you through placement for everything from strapless styles to deep V-necks.

    Our tester found that once they’re on, they feel surprisingly comfortable (no tugging or pinching) and they stay put all day. And unlike most single-use tapes, they’re reusable: Stick them back onto the sheet, roll them up, and store them in the tube. According to Chicago-based stylist Marlene Anzaldua, they leave no stickiness or residue when you take them off, a welcome change from the familiar super-sticky tape.

    The brand says you’ll get up to three wears, but with a little care (a.k.a just popping them back onto the paper sheets they come stuck to), you can probably stretch that even further. They also come in three shades—Honey, Caramel, and Cocoa—and the sheer finish helps them blend more seamlessly across a range of skin tones.

    Tester feedback from commerce writer Lily Wohlner

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    “TBH, my boobs have been a major insecurity of mine for a long, long time, and I hate always having to rely on a bra to hold them up. This boob tape is one of the only ones that I can rely on for my open back tops and low-cut shirts because it actually holds the girls up without making me feel totally strangled. If you’ve given up on traditional boob tape and would much rather try an option that goes on and comes off without irritating your skin, stays put all day, and doesn’t require cutting and reconfiguring strips, these are definitely worth checking out.” —Lily Wohlner, commerce writer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Materials: silicone
    • Colors: 3 (Honey, Caramel, Cocoa)
    • Uses: at least 3

    Best Sizes: Nood Shape Tape

    Nood Shape Tape and container on light gray backgroundSave to wishlistSave to wishlist

    Nood

    Shape Tape

    $30

    Amazon

    $30

    Nordstrom

    $30

    Revolve

    Why it’s worth it: Nood’s Shape Tape is super versatile, as it comes in five colors and two widths—3” (for cup sizes A-D) and 4” (for cup sizes DD+)—making it particularly easy to find the right option for you. Whether you're looking to cover up your nipples, enhance your cleavage, or both, this tape won't let you down (literally or figuratively), no matter your breast size. Another pro? We love that it’s made from hemp, not cotton, as it uses far less water to grow—hence why Nood claims to be the only sustainable boob tape brand, which matters when you’re tossing it after each wear.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Materials: hemp, adhesive
    • Colors: 5 (Black Onyx, Espresso, Bronze, Soft Tan, and Buff)
    • Uses: 5-8 wears per roll

    Best Sweatproof: Booby Tape The Original Breast Tape

    Booby Tape The Original Breast Tape and pink box on light gray backgroundSave to wishlistSave to wishlist

    Booby Tape

    The Original Breast Tape

    $16

    Nordstrom

    $16

    Booby Tape

    Why it's worth it: Got a wedding in a humid climate to attend? Want some extra support during your workout? This tape will hold your boobs up even if things get sweaty. Booby Tape is designed to be used for about six hours at a time and is both sweat- and water-resistant. Of course, you can use it year-round, but it’s a nice insurance that this tape will stay in place. It's strong enough to work on all breast sizes, and the 197” roll can last anywhere from 5 to 15 uses (depending on your breast size and how much you need). This makes it one of the longest-lasting options on this list. Plus, if you're allergic to latex, you’re in luck—this roll is completely latex-free.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Materials: cotton, spandex, adhesive, acrylic
    • Colors: 4 (Black, Brown, Beige, White)
    • Uses: 5-15

    Best for Sensitive Skin: Bare Babe Invisible Breast Lift Tape

    Bare Babe Invisible Breast Lift Tape in Honey on light gray backgroundSave to wishlistSave to wishlist

    Bare Babe

    Invisible Breast Lift Tape

    $15

    Amazon

    Why it's worth it: Bare Babe's Boob Tape Kit comes with a 15” strip—this translates to 5 to 15 uses—of tape as well as five pairs of satin pasties to protect your nipples, so you get everything you need for perky, protected breasts in one place. The tape is made with a nylon-cotton blend and a medical-grade, hypoallergenic adhesive that keeps everything in place without damaging your skin (and it doesn’t hurt to take off). However, if you have super-sensitive skin, the brand recommends doing a patch test. And needless to say, don't use it if you've got a sunburn, open sores, or skin disorders—that goes for any brand’s boob tape.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Materials: nylon, cotton, medical-grade adhesive
    • Colors: 4 (Creme, Honey, Caramel, Cocoa)
    • Uses: N/A

    Most Beginner-Friendly: Nippies Precut Tape

    Nippies Precut Tape in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Nippies

    Precut Tape

    $33

    Amazon (2-Pack)

    $18

    Revolve (Single Pack)

    Why it's worth it: According to Los Angeles-based stylist Melony Huber, Nippies may be best known for their nipple covers, but you shouldn’t skip out on the Precut Tape. “This easy-to-use tape feels like a second skin and supports you all day, contouring to your skin and smoothing so you never see it under clothing.” Because it comes in strips (12 pieces—six large and six small), it’s faster to apply than strips you have to pre-measure and cut yourself. “It also never bunches up or wrinkles under your clothing,” she adds, which makes sticking them on and going about your day feel less worrisome. The strips also come in three shades (Creme, Caramel, and Coco), so it’s easier to find a close match.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Materials: 80% nylon, 20% elastane
    • Colors: 3 (Creme, Caramel, Coco)
    • Uses: N/A

    Frequently Asked Questions

    How to (Safely!) Apply Boob Tape

    King of Prussia, Pennsylvania-based board-certified dermatologist Erum Ilyas, MD, recommends using the tape on clean skin. Dr. Ilyas also suggests avoiding alcohol, toner, or exfoliators on the chest 24 hours before application, as these ingredients can strip the skin and make it more sensitive. She explains you shouldn't moisturize the area with lotion since it can make the tape less effective.

    It's important to keep the areola and nipple protected with non-adhesive padding because the skin is "thinner and far more sensitive than the rest of the breast," she says. You probably have at least one helpful product lying around your house: Dr. Ilyas says cotton rounds, hydrogel pads, or even nursing pads do the trick.

    How to (Safely!) Remove Boob Tape

    Though boob tape isn't necessarily that difficult to adhere to skin, the removal process is a whole other story. First things first, do not—and we repeat, do not—try to rip it off like a bandage, because it can cause unnecessary damage to the skin. (Also, it really hurts.) Instead, Dr. Ilyas recommends soaking a cotton ball or swab in body oil, olive oil, or Vaseline and then rubbing it on the end and under the free edge of the tape to loosen the adhesive. You can also soak the tape with warm, soapy water in the shower, which is especially helpful if the tape is difficult to remove.

    Still won't budge? "If the tape does not loosen, soak the tape with body oils or petroleum," Dr. Ilyas recommends. "Apply a piece of plastic wrap to the surface to protect your clothes and surroundings from the oils." Do this for 30 minutes, and then try to gently peel the tape. As a last resort, dip a cotton swab in nail polish remover and wipe that under the tape, but be careful—Dr. Ilyas says this can irritate the skin. (And if the tape still refuses to come off, head to a dermatologist for assistance in this worst-case scenario.)

    Once the tape has been removed, it is critical to rehydrate your skin. "Hydrating the skin with an oil-based or petrolatum-based product as the tape is removed will help soothe and heal the skin," Dr. Ilyas says. "Generously applying body oils or petrolatum after the tape is removed will help heal and restore the skin."

    In addition to Vaseline, Dr. Ilyas recommends Aquaphor, vitamin E oil, or any barrier cream. While boob tapes are great, she says you should avoid wearing them every day, as this can damage your skin. But for those nights or special events when you want to wear a super intricate dress, you can try one of these boob tapes.

    Aquaphor Healing Advanced Therapy Ointment in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Aquaphor

    Healing Ointment

    $14 $13 (7% off)

    Amazon

    $17

    Ulta Beauty

    Vaseline Healing Jelly Original in branded component on a light gray background with white and red Allure Readers' Choice Award seal in the top right cornerSave to wishlistSave to wishlist

    Vaseline

    Healing Jelly Original

    $5

    Amazon

    $6

    Ulta Beauty

    Meet the experts

    • Marlene Anzaldua, a stylist based in Chicago
    • Melony Huber, a stylist and founder of clothing brand La Peony based in Los Angeles
    • Erum Ilyas, MD, a board-certified dermatologist and founder of AmberNoon based in King of Prussia, Pennsylvania

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best boob tapes, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists, estheticians, and brand founders. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Skin-Care Routines of 8 Black Dermatologists—Product Recommendations

    Skin-Care Routines of 8 Black Dermatologists—Product Recommendations

    Black Dermatologists' Skincare RoutinesCourtesy of subjectsSave StorySave this storySave StorySave this story

    Imagine having a job where you sort through other people's skin dilemmas all day. Now, add in a layer of dealing with the complex concerns around melanated skin; we're talking hyperpigmentation, eczema, and continuously having to convince patients with darker complexions that they do actually need to wear sunscreen regularly. This is the life of a Black dermatologist.

    Considering the extensive skin-care knowledge these experts have amassed over their careers, we wondered what they use on their own skin. Surely, they must experience many of the same concerns that they see in their patients. So, we asked several Black board-certified dermatologists to share their morning and evening skin-care routines. They gave us all the details on which products get their skin perfectly clean after a day at the office, which sunscreen they top off their morning routine with before heading out the door, and more.

    While their product picks varied, everyone agreed that your skin-care routine should change from morning to night. Your a.m. lineup should focus on protecting your skin from pollution, sun, and any other environmental stressors that are thrown your way throughout the day. At night, when your skin is working its hardest to regenerate itself, they all agree on switching gears to more restorative ingredients; this can mean incorporating a retinoid formula that prompts cell turnover and aids in smoothing the surface or niacinamide, which you can alternate with vitamin C to help brighten as you sleep.

    There's some overlap, but these dermatologists have curated routines to meet their individual needs. There are even some extra treatments that each doctor occasionally uses to boost their daily routines. Keep scrolling to see who chooses a more extensive approach to their skin-care regimen, and who prefers a streamlined, less-is-more plan of action.

    Rose Ingleton, New York City

    Image may contain Face Happy Head Person Smile Dimples Body Part Neck Accessories Jewelry and NecklaceMorning:

    Before heading to the bathroom to begin her morning skin-care routine, Rose Ingleton eases into the day in her sunlit Brooklyn brownstone. After a quick meditation, she sips warm water with fresh lemon and ginger—something she considers part of her routine. “What you put into your body greatly impacts your health, and often shows on your skin,” she says, noting that hydration is one of the simplest ways to support a healthy complexion.

    When it comes to cleansing, Dr. Ingleton keeps things intentionally minimal: a splash of water. Controversial, sure—but she skips a morning cleanser because “I don't want to remove the wonderful skin care I did the night before,” she says.

    From there, she reaches for the Future Bright Dark Spot Vitamin C Serum from her brand, Rose Ingleton MD. “An antioxidant serum followed by an SPF each morning can ward off free radicals and prevent damage from the sun, especially the invisible kind present even on cloudy days,” she says. Her go-to sunscreen is the EltaMD UV Clear Tinted Face Sunscreen SPF 46 in Deep. In colder months she swaps it for the Supergoop! SPF Moisturizer for an extra layer of hydration against winter dryness.

    Rose Ingleton MD Future Bright Vitamin C Dark Spot Serum peach bottle of serum on light gray backgroundSave to wishlistSave to wishlist

    Rose Ingleton MD

    Futurebright Dark Spot Vitamin C Serum

    $68

    Sephora

    EltaMD UV Clear Tinted Broad-Spectrum SPF 46 white bottle on light gray backgroundSave to wishlistSave to wishlist

    EltaMD

    UV Clear Tinted Broad-Spectrum SPF 46

    $47

    Amazon

    $47

    Dermstore

    Supergoop! Triple Prep Weightless Multitasking Moisturizer SPF 40 in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Supergoop

    Triple Prep Weightless Multitasking Moisturizer SPF 40

    $48

    Nordstrom

    $48

    Dermstore

    Night:

    After a long day at her SoHo practice, Dr. Ingleton treats her skin to a dose of actives and a luxurious moisturizer on her face, neck, and hands. “It's my time dedicated to self-care,” she says.

    She uses the Allure Best of Beauty-winning Rose Ingleton MD SuperFruit Gentle Brightening Cleanser to remove dirt and makeup. Her treatment serums look different depending on the night. She rotates between the SkinMedica TNS Recovery Complex Serum and the SkinCeuticals Retinol Cream. She finishes her nightly routine with the Rose Ingleton MD Signature Moisturizer.

    ROSE Ingleton MD SuperFruit Brightening Cleanser light blue tube on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Rose Ingleton MD

    SuperFruit Brightening Cleanser

    $38

    Sephora

    Save to wishlistSave to wishlist

    Retinol 0.5 in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    SkinCeuticals

    Retinol 0.5

    $90 $77 (14% off)

    Bluemercury

    Image may contain: Bottle, Business Card, Paper, and TextSave to wishlistSave to wishlist

    Rose Ingleton MD

    Signature Moisturizer

    $85

    Sephora

    Tiffany Clay, Atlanta

    Tiffany ClayRamseyInstagram / @crystalonbrandMorning:

    To kick off her daily routine, Tiffany Clay uses Glytone's Mild Gel Cleanser to gently exfoliate away dead skin cells. "I like this product because it doesn't dry my skin out," she says. The formula uses glycolic acid to smooth and brighten dull complexions.

    Image may contain: Bottle, Lotion, Shaker, and ShampooSave to wishlistSave to wishlist

    Glytone

    Mild Gel Cleanser

    $36 $34 (6% off)

    Dermstore

    $36 $23 (36% off)

    Amazon

    SkinMedica HA5 Rejuvenating Hydrator in silver bottle with silver capSave to wishlistSave to wishlist

    SkinMedica

    HA5 Rejuvenating Hydrator

    $184

    Dermstore

    Revision Skincare C+ Correcting Complex 30% black pump bottle on light gray backgroundSave to wishlistSave to wishlist

    Revision Skincare

    C+ Correcting Complex 30%

    $190

    Amazon

    $185

    Dermstore

    Once her skin is clean, she applies a layer of SkinMedica's HA5 Rejuvenating Hydrator, a hyaluronic acid serum that keeps her skin hydrated by attracting (and then holding onto) moisture from the surrounding environment. "My skin tends to get oily through the day and this gives me the hydration that doesn't make me look too shiny." Next up is Revision Skincare's C+ Correcting Complex 30%, which Clay says is her go-to vitamin C product. "It's an antioxidant that also corrects damage from HEV blue light."

    No dermatologist's skin-care regimen is complete without sunscreen, and Clay switches between Senté's Invisible Shield Full Physical and Glytone Hydra Lipid UV Mineral Sunscreen, which are both physical sunscreens. "They don't leave a white cast on my skin, which I love." Throughout the day, Clay uses Colorescience Sunforgettable Total Protection Brush-On Shield SPF 50 to do touch-ups.

    Image may contain: Brush, Device, Tool, and CosmeticsSave to wishlistSave to wishlist

    Colorscience

    Sunforgettable Total Protection Brush-On Shield SPF 50

    $69 $48 (30% off)

    Colorescience

    Image may contain: Bottle, Lotion, Cosmetics, and SunscreenSave to wishlistSave to wishlist

    Glytone

    Hydra Lipid UV Mineral Sunscreen

    $42 $29.40 (30% off)

    Advanced Dermatology

    Night:

    At night, Clay likes to do a double cleanse starting with Skinfix's Barrier+ Foaming Oil Cleanser, followed by Revision Skincare's Gentle Cleansing Lotion. She then applies Arazlo, a prescription retinoid, which she says is essential for skin-cell turnover. "For me, my primary use [of a retinoid] is still for acne," she says.

    Barrier+ Foaming Oil Cleanser in branded blue bottle with pump on light gray backgroundSave to wishlistSave to wishlist

    Skinfix

    Barrier+ Foaming Oil Cleanser

    $30

    Amazon

    Image may contain: Bottle, Aftershave, Cosmetics, and PerfumeSave to wishlistSave to wishlist

    Revision Skincare

    Gentle Cleansing Lotion

    $50

    Dermstore

    La Roche-Posay Toleriane Double Repair Face Moisturizer in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    La Roche-Posay

    Toleriane Double Repair Face Moisturizer

    $25

    Amazon

    $26

    Ulta Beauty

    Revision Skincare D.E.J. Night Face Cream black pump bottle on light gray backgroundSave to wishlistSave to wishlist

    Revision Skincare

    D.E.J. Night Face Cream

    $190

    Amazon

    $185

    Dermstore

    Retinoids can be drying, so Clay tops hers with La Roche-Posay Toleriane Double Repair Moisturizer, or, if she needs something lighter, Revision Skincare's DEJ Face Cream. A swipe of Vaseline on her lips finishes off her pre-bed facial routine.

    The Extras:

    With acne often comes dark spots, so Clay looks to Cyspera to treat her hyperpigmentation. "I typically try to use this hydroquinone-free pigment regulator about three times weekly to treat and prevent hyperpigmentation." For smoothing fine lines and wrinkles, Clay says she gets “injectable wrinkle reducers regularly. I like Dysport.”

    Caroline Robinson, Chicago

    Image may contain Electrical Device Microphone Adult and PersonLOS ANGELES, CALIFORNIA – SEPTEMBER 20: Dr. Caroline Robinson speaks onstage during the 2025 Teen Vogue Summit at NYA WEST on September 20, 2025 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Teen Vogue)Phillip Faraone/Getty ImagesMorning:

    "I have combination skin, which, for me, means that I am prone to dryness with changes in the seasons, but at the same time, I have a persistent yet lovely mid-face shine that I've learned to embrace," says founder of Tone Dermatology, Caroline Robinson. "I also have acne-prone skin that's prone to hyperpigmentation, so I'm intentional about my sunscreen use and about incorporating brightening, hydrating, and restorative ingredients into my routine."

    In the morning, Robinson begins by washing her face with Vanicream's Gentle Facial Cleanser. "I love a cleanser with suds, but I also prefer something gentle enough to use daily, and because of its soap-free formulation, it never leaves my skin feeling stripped," she says. After washing, while her face is still damp, Robinson applies Revision's Hydrating Serum, which is a lightweight, oil-free gel that contains two forms of hyaluronic acid, fruit extracts, antioxidants, and a peptide, which, when combined, hydrates skin and reduces the appearance of fine lines over time.

    Image may contain: Bottle, Lotion, and ShakerSave to wishlistSave to wishlist

    Vanicream

    Gentle Facial Cleanser

    $13 $10 (23% off)

    Amazon

    $10

    Walmart

    Image may contain: Bottle, Aftershave, and ShakerSave to wishlistSave to wishlist

    Revision Skincare

    Hydrating Serum

    $278

    Skinmedix

    Robinson then uses an antioxidant formula—in this case, Revision's C+ Correcting Complex—to help repair and even out her skin tone. "This lotion serum has been a part of my routine for years," she says. "I love that it’s formulated with 30 percent pure vitamin C and also contains patent-pending MelaPATH technology, making it one of the most advanced vitamin C products on the market."

    Revision Skincare C+ Correcting Complex 30% black pump bottle on light gray backgroundSave to wishlistSave to wishlist

    Revision Skincare

    C+ Correcting Complex 30%

    $190

    Amazon

    $185

    Dermstore

    Image may contain: Bottle, Lotion, Cosmetics, and PerfumeSave to wishlistSave to wishlist

    Isdin

    Eryfotona Ageless Tinted Mineral Sunscreen SPF 50+

    $78

    Amazon

    $50

    Sephora

    The last step in Robinson's routine is to generously apply sunscreen, of course. Currently, she's using Isdin's Eryfotona Ageless Tinted Mineral Sunscreen SPF 50+. "I love that this sunscreen is lightweight, 100 percent mineral, and combines zinc oxide with peptides, antioxidants, and [plankton-derived enzymes called] DNA Repairsomes, which repair and protect the skin," says Robinson.

    Night:

    Robinson commences her nighttime skin ritual with a thorough double cleanse using Avene Eau Thermal's Xeracalm AD Lipid-replenishing Oil Cleanser and Neutrogena's Hydro Boost Hydrating Gel Cleanser. "The oil cleanser is a unique formula that lathers into a foam and helps me to break up makeup, sunscreen, and oil that accumulates throughout the day," says Robinson. [Robinson is a Neutrogena ambassador]

    Save to wishlistSave to wishlist

    Neutrogena Hydro Boost Hydrating Gel Cleanser: A blue pump bottle on a light gray backgroundSave to wishlistSave to wishlist

    Neutrogena

    Hydro Boost Hydrating Gel Cleanser

    $23 $17 (26% off)

    Amazon

    After gently patting her face dry, Robinson applies a thick layer of Revision's DEJ Eye Cream. "I'm very particular about eye creams but this one has been in rotation in my routine for quite some time," she says. "It's clinically proven and is one of the most comprehensive eye creams available today." The formula addresses hyperpigmentation, fine lines, redness, hooding, and bags with multiple actives, including peptides and brightening vitamin C.

    First Aid Beauty Ultra Repair Firming Collagen Cream jar with light blue label and white cap on light gray backgroundSave to wishlistSave to wishlist

    First Aid Beauty

    First Aid Beauty Ultra Repair Firming Collagen Cream

    $44 $28 (36% off)

    Amazon

    $46

    Ulta Beauty

    $49

    Nordstrom

    DEJ Eye Cream in branded black component with silver applicator tip on light gray backgroundSave to wishlistSave to wishlist

    Revision Skincare

    DEJ Eye Cream

    $125

    Amazon

    $120

    Dermstore

    Robinson then goes in with her preferred form of vitamin A—a prescription retinoid. "I use a small amount of Aklief (trifarotene) cream 0.005 percent on my face and upper back to control breakouts," she says. "It's a pearlescent, lightweight cream formulated with the retinoid trifarotene, which is actually the first retinoid molecule FDA-approved for the treatment of acne in over 20 years." She also points out that this particular retinoid is effective in the treatment of acne not just on the face but also on the chest, shoulders, and back.

    To lock everything in, Robinson applies a healthy layer of First Aid Beauty's Ultra Repair Firming Collagen Cream. "I always moisturize with something rich after I apply my retinoid," she says. "Lately, I've been loving this cream, which contains a blend of niacinamide, peptides, and collagen to support natural collagen production." The ingredients also prevent existing collagen from deteriorating and increase skin hydration.

    The Extras:

    As far as extra measures are concerned, Robinson gets Botox every three to four months and does medical-grade chemical peels a few times a year, as well to address discoloration due to sun damage. Additionally, she microneedles with platelet-rich plasma (PRP) once a year, and adds a minute amount of filler in her cheeks for a subtle lift.

    Corey L. Hartman, Birmingham, Alabama

    A headshot of Corey L. Hartman MD a Birmingham Alabamabased dermatologist on a gray backgroundCourtesy of Corey L. Hartman, MDMorning:

    Before heading to work, Corey L. Hartman cleanses using SkinCeuticals LHA Cleansing Gel, which he says is his absolute favorite way to wash his face. "It contains lipo hydroxy acids (LHA) that are attracted to oily skin for deeper penetration to decongest pores, without causing excessive dryness or irritation," he says. "It also lathers well, produces a clean skin surface, and preps the skin for the rest of my regimen."

    SkinCeuticals LHA Cleanser Gel in branded component on a light gray backgroundSave to wishlistSave to wishlist

    SkinCeuticals

    LHA Cleanser Gel

    $45

    SkinCeuticals

    $45

    Dermstore

    $45

    Bluemercury

    Image may contain: Bottle, Lotion, and CosmeticsSave to wishlistSave to wishlist

    Cyspera

    Intensive Pigment Corrector

    $175

    Amazon

    Hartman then uses a combination of two targeted treatments: Cyspera's Intensive Pigment Corrector and SkinCeuticals Silymarin CF. "Cyspera is gentle enough to be used even on the eyelids and provides a natural glow that no other pigment-correcting product can achieve," he says. "It's as powerful as hydroquinone without any of the side effects, risks, or stigma." The latter product by SkinCeuticals is Hartman's new go-to antioxidant. "This is the first antioxidant to address oiliness and acne, as well as free-radical formation and photoaging," he says. Hartman explains that the ingredient silymarin prevents oil oxidation that leads to aging, while salicylic acid adds a beta-hydroxy edge to treat blemishes.

    SkinCeuticals Silymarin CF in branded dropper component on a light gray backgroundSave to wishlistSave to wishlist

    SkinCeuticals

    Silymarin CF

    $185

    SkinCeuticals

    $185

    Dermstore

    $185

    Bluemercury

    SkinBetter Science InterFuse Eye Treatment navy bottle with gold cap on light gray backgroundSave to wishlistSave to wishlist

    SkinBetter Science

    InterFuse Eye Treatment

    $135

    SkinBetter Science

    Hartman's eye cream of choice is SkinBetter's InterFuse Eye Treatment, and his favorite hydrator right now is Vichy's Mineral 89. "Not only does this serum contain hyaluronic acid, but it also has 15 minerals found in Vichy's proprietary volcanic water, which has been found to correct inflammation and dehydration caused by all of the external factors that we face every day," he says.

    Vichy Minéral 89 Hyaluronic Acid Serum in branded bottle component on a light gray backgroundSave to wishlistSave to wishlist

    Vichy

    Minéral 89 Hyaluronic Acid Serum

    $30

    Amazon

    $30

    Dermstore

    Image may contain: Bottle, Lotion, Cosmetics, Perfume, and SunscreenSave to wishlistSave to wishlist

    Isdin

    Isdin Eryfotona Actinica Ultralight Emulsion

    $73

    Amazon

    $55

    Isdin

    Hartman's routine is completed with a healthy dose of Isdin's Eryfotona Actinica SPF. "This is the best sunscreen product that I have used," he says. The lightweight emulsion absorbs well into the skin and has DNA repair enzymes that reverse signs of aging and cellular damage. “I don't leave home without it.”

    Night:

    Once Hartman is home and ready to settle in for the night, he washes his face with EltaMD's Foaming Facial Cleanser. "This gentle cleanser forms a nice, hydrating lather that gets rid of the dirt and debris of the day," he says. "It replenishes my skin and allows it to receive my nighttime regimen for more effective penetration."

    After a thorough cleanse, Hartman goes in with Senté's Dermal Repair Cream before applying his retinol of choice: Arazlo. "Dermal Repair contains heparan sulfate analog, which mimics the naturally occurring heparan sulfate in our skin that produces hyaluronic acid, and Arazlo is in a more moisturizing lotion vehicle than its sister, Tazorac, which has been a favorite among hardcore retinoid users since 1997," he says.

    Changing up the delivery system helps reduce much of the irritation that is commonly seen with Tazorac cream and gel. Hartman attributes 75 percent of his skin's appearance to tazarotene, which he says he's used consistently since his dermatology residency in 2003. "If I was forced to choose only one product to use daily after SPF, it would be Arazlo all day long," says Hartman.

    Image may contain: Bottle, Lotion, and ShakerSave to wishlistSave to wishlist

    EltaMD

    Foaming Facial Cleanser

    $20

    Amazon

    SkinCeuticals Triple-R Neck Repair white bottle with nickel cap on light gray backgroundSave to wishlistSave to wishlist

    SkinCeuticals

    Tripeptide R Neck Repair

    $136

    Dermstore

    $136

    SkinCeuticals

    $135

    Bluemercury

    The Extras:

    "Once I turned 40, I realized that I could no longer ignore my neck," says Hartman. “Luckily, SkinCeuticals formulated its Tripeptide-R Neck Repair that incorporates retinol in a formulation that doesn't cause irritation or unnecessary dryness.”

    Michelle Henry, New York City

    Dr. Michelle Henry headshotCourtesy of Michelle HenryMorning:

    Michelle Henry's skin-care routine is admittedly very luxe—we wouldn't expect anything less from the NYC-based derm. Though she enjoys using prestigious brands like Dior and La Mer, her routine is still informed by an intuitive approach. "I like listening to my skin's needs on a daily basis and adjusting as needed," she says. "Your skin's needs can change based on your microenvironment; however, I do have some mainstay products."

    She kicks off her day off by cleansing with the Isdin Isdinceutics Essential Cleansing Oil. “My skin has gotten drier over the years, especially in the winter, so I like using an oil cleanser,” says Dr. Henry, who also notes that this works for her skin because she's not acne prone.

    Image may contain: Bottle, Lotion, Cosmetics, and PerfumeSave to wishlistSave to wishlist

    Isdin

    Isdinceutics Essential Oil-Based Cleanser

    $60

    Amazon

    $60

    Dermstore

    Isdin Isdinceutics MelaClear branded dropper component on light gray backgroundSave to wishlistSave to wishlist

    Isdin

    Isdinceutics MelaClear Advanced Pigment-Correcting Serum

    $88

    Amazon

    $88

    Dermstore

    $88

    Isdin

    Next, she applies a serum. She's currently loving the Isdin Isdinceutics Melaclear Advanced Pigment-Correcting Serum to address some hyperpigmentation on her skin. “Sometimes, I'll still use the SkinCeuticals C E Ferulic. That's still a favorite of mine,” she says. For her morning moisturizer, she uses the ultra-luxe La Mer Moisturizing Fresh Cream before slathering on either the EltaMD UV Clear Broad-Spectrum SPF 46 or the Shiseido Ultimate Sun Protector Face and Body Lotion Sunscreen SPF 60+.

    Image may contain: Cosmetics, Deodorant, Bottle, and PerfumeSave to wishlistSave to wishlist

    La Mer

    The Moisturizing Fresh Cream for Clarity and Firming

    $200

    Sephora

    $200

    Bloomingdale’s

    Shiseido Ultimate Sun Protector Lotion Mineral SPF 60+ in branded component with best of beauty 2025 seal in the top right cornerSave to wishlistSave to wishlist

    Shiseido

    Ultimate Sun Protector Lotion Mineral SPF 60+

    $26

    Amazon (50 ml)

    $52

    Nordstrom (5 oz)

    $52

    Ulta Beauty (5 oz)

    Night:

    Henry ends her day with another thorough cleanse, this time using a “more robust cleanser." She finds that the Shiseido Complete Cleansing Microfoam gets the job done, removing dirt, SPF and makeup from the day.

    Image may contain: Bottle, and ShakerSave to wishlistSave to wishlist

    Complete Cleansing Microfoam

    $39

    Ulta Beauty

    $38

    Amazon

    Image may contain: Face, Head, and PersonSave to wishlistSave to wishlist

    Dior

    Capture Night Crème

    $192

    Dior

    $192

    Bloomingdale’s

    Finally, before hopping into bed, she carefully applies the Altreno retinoid, then slathers on Dior Capture Night Creme, a thick moisturizer she says helps to repair and restore her skin while she sleeps.

    Carlos A. Charles, New York City

    Dr. Carlos A. Charles headshotCourtesy of Sarah PlanchonMorning:

    As far as routines go, Carlos A. Charles is about as bare-bones as it gets. "My routine looks like this: In the morning, I wash with a gentle cleanser, such as CeraVe Hydrating Cleanser, followed by a generous layer of SuperGoop! Mineral Unseen Sunscreen SPF 50, which doubles as both my sun protection and moisturizer," he says. Charles adds that sometimes he'll also use a vitamin C serum to ward off free-radical damage, which helps with his hyperpigmentation. Lately, he's been using IS Clinical Pro Heal Advance.

    CeraVe Hydrating Facial Cleanser in branded component on a light gray backgroundSave to wishlistSave to wishlist

    CeraVe

    Hydrating Facial Cleanser

    $20 $17 (15% off)

    Amazon

    Supergoop Unseen Sunscreen in branded white tube component with yellow accents on a light gray backgroundSave to wishlistSave to wishlist

    Supergoop

    Mineral Unseen Sunscreen SPF 40

    $40

    Nordstrom

    $40

    Dermstore

    $40

    Revolve

    Image may contain: Bottle, Cosmetics, Perfume, and SunscreenSave to wishlistSave to wishlist

    iS Clinical

    Clinical Pro-Heal Serum Advance+

    $104

    DermStore

    Night:

    In the evening, Charles says, he sometimes swaps out CeraVe's original Hydrating Cleanser for its foaming option, as he says it works better at removing the dirt and grime from the day. "Then I moisturize with CeraVe PM Face Moisturizer, and twice a week I'll use a gentle retinoid cream on top to assist with cell turnover and collagen production," he says. When he wants an extra-enriching, more luxurious moisturizer, he reaches for the Humanrace Humidifying Face Cream.

    Image may contain: Bottle, and LotionSave to wishlistSave to wishlist

    CeraVe

    Foaming Facial Cleanser

    $17

    Ulta Beauty

    Image may contain: Bottle, Lotion, Cosmetics, and SunscreenSave to wishlistSave to wishlist

    CeraVe

    PM Facial Moisturizing Lotion

    $20

    Ulta Beauty

    Image may contain: Cosmetics, and DeodorantSave to wishlistSave to wishlist

    Humanrace

    Humidifying Cream

    $62

    Humanrace

    Elyse Love, New York City

    Dr. Elyse Love  headshotCourtesy of Elyse LoveMorning:

    Elyse Love's morning skin-care routine is focused on “protecting my skin from environmental damage and supporting a smooth texture and even skin tone,” she says, and it all starts off with the Vintner’s Daughter Active Renewal Cleanser. “It’s a very gentle cleanse, but it leaves my skin feeling refreshed and ready for serums."

    closed black bottle of Vintner's Daughter Active Renewal Cleanser on a light gray backgroundSave to wishlistSave to wishlist

    Vintner's Daughter

    Active Renewal Cleanser

    $105

    Vintner’s Daughter

    Caudalie Vinoperfect Brightening Dark Spot Serum in branded dropper component on a light gray backgroundSave to wishlistSave to wishlist

    Caudalie

    Vinoperfect Brightening Dark Spot Serum

    $82

    Amazon

    Next, she rotates between the Clinique Moisture Surge Active Glow Serum (a lactic acid-based formula that gently exfoliates), the SkinBetter Alto Advanced Defense and Repair Serum (an antioxidant serum that protects the skin from environmental stress), and the Caudalie Vinoperfect Dark Spot Brightening Moisturizer with Niacinamide (a lightweight moisturizer that feels velvety on the skin and gives a healthy glow.) [Dr. Love is a Clinique ambassador.]

    Image may contain: Bottle, Cosmetics, Sunscreen, and LotionSave to wishlistSave to wishlist

    Clinique

    UV Solutions Mattifying Sunscreen SPF 50 with Salicylic Acid

    $39

    Ulta Beauty

    Image may contain: Bottle, Cosmetics, and ShakerSave to wishlistSave to wishlist

    SkinBetter Science

    Alto Defense Serum

    $195

    SkinBetter Science

    She wraps up her regimen with the Clinique UV Solutions Mattifying Sunscreen Broad Spectrum SPF 50, which she loves for it's inclusion of salicylic acid. "My skin has started to feel oily with the change in seasons so I’ve been loving this sunscreen to help prevent excess oil throughout the day and protect my skin from the sun damage,” says Dr. Love.

    Evening:

    While her morning routine mostly focuses on short-term impact, her evening skin-care routine keeps long-term healthy aging at the forefront. “I don’t wear a lot of make-up, so I typically do a single cleanser to keep my routine simple," she says. If needed, Dr. Love does two rounds of the the same cleanser she uses in the morning.

    She follows up her cleanse with a prescription retinoid (Arazlo), which is the most potent topical in her routine. “It supports even skin tone and texture, as well as collagen production,” she says.

    Then she uses the SkinBetter Mystro Active Balance Serum (an adaptogen serum that helps to keep her skin in balance), Clinique Smart Clinical Repair Wrinkle Correcting Serum (a peptide and retinoid serum that helps reduce the appearance of wrinkles), paired with the Clinique Smart Clinical Repair Wrinkle Correcting Anti-Aging Cream. "This peptide moisturizer pairs with the serum and prescription retinoid to support healthy aging and delay the appearance of fine lines and wrinkles, says Dr. Love.

    Image may contain: Bottle, Lotion, and CosmeticsSave to wishlistSave to wishlist

    SkinBetter Science

    Mystro Active Balance Serum

    $225

    Skinbetter

    Clinique Smart Clinical Repair Wrinkle Correcting SerumSave to wishlistSave to wishlist

    Clinique

    Smart Clinical Repair Wrinkle Correcting Serum

    $108 $92 (15% off)

    Amazon

    $108

    Nordstrom

    $108

    Ulta Beauty

    Clinique Smart Clinical Repair Wrinkle Correcting Cream purple jar with silver lid on light gray backgroundSave to wishlistSave to wishlist

    Clinique

    Smart Clinical Repair Wrinkle Correcting Cream

    $77 $65 (16% off)

    Amazon

    Extras:

    Dr. Love has been pregnant and breastfeeding for most of the past three years, so her skin-care routine has done most of the heavy lifting. When her health, lifestyle, and schedule allows, she does Ultherapy (a non-invasive procedure that uses micro-focused ultrasound to lift and tighten skin) yearly to prevent lower face sagging.

    She gets the VI Peel Precision Plus once or twice a year, "when the seasons change for an instant refresh, improved skin texture, and more even skin tone," she explains. She also gets Botox every four to six months to delay the appearance of fine lines and wrinkles and “give me a lifted appearance to my upper face.” Finally, she enjoys a low downtime laser, like Laser Genesis, or microneedling quarterly to support collagen stimulation and improve mild acne scarring.

    Zoë Indigo, Los Angeles

    Dr. Zoë Indigo HeadshotZoë IndigoMorning:

    “My skin-care routine is simple, gentle, and protective, especially living in sunny California,” says Zoe Indigo. She starts out by cleansing her face in the morning with her brand's Green Tea Antioxidant Soothing Gentle Cleanser. Around the time of her period or if she's dealing with breakouts, Dr. Indigo switches to the Joesoef Sulfur wash. “It's especially good for acne and rosacea prone skin,” she notes. After cleansing, she hydrates with hyaluronic acid and peptides using the SkinCeuticals Hydrating B5 Gel.

    Image may contain: SoapSave to wishlistSave to wishlist

    Joesoef

    Sulfur Soap

    $13

    Amazon

    Image may contain: Bottle, Lotion, and ShakerSave to wishlistSave to wishlist

    Green Tea Antioxidant Soothing Gentle Cleanser

    $45

    Skin/Tervention by Dr. Zoë Indigo MD

    Hydrating B5 Gel in clear bottle with black pipette on light gray backgroundBluemercurySave to wishlistSave to wishlist

    SkinCeuticals

    Hydrating B5 Gel

    $95 $81 (15% off)

    Bluemercury

    In the winter, post-treatment, or when dealing with irritation due to hormonal changes, Dr. Indigo uses her brand's Hydrating Cream (a richer moisturizer developed for eczema-prone skin, and perimenopausal skin).

    Like many other derms, SPF is non-negotiable for Dr. Indigo so she applies sunscreen everyday and even re-applies every two to three hours. “Mineral sunscreen is key for protecting against hyperpigmentation in a way chemical sunscreens don’t fully address." She uses her brand's Sheer Tinted Mineral Sunscreen which gives her physical sun protection without that dreaded white cast.

    SkinCeuticals Triple Lipid Restore 2:4:2 in branded tub component on a light gray backgroundSave to wishlistSave to wishlist

    SkinCeuticals

    Triple Lipid Restore 2:4:2

    $155

    SkinCeuticals

    $155

    Dermstore

    $155

    Bluemercury

    Image may contain: Bottle, Shaker, and CosmeticsSave to wishlistSave to wishlist

    Skin/Tervention by Dr. Zoë Indigo MD

    Sheer Tinted Mineral Sunscreen

    $49

    Skin/Tervention by Dr. Zoë Indigo

    Evening:

    “At night, I focus on correction and collagen support. I like to save my actives for nighttime because the sun can be irritating,” says Dr. Indigo. This starts with washing her face with the same cleanser she uses in the morning. Then, she moves onto the heavy stuff: Skin/Tervention by Dr. Zoë Indigo, MD Retinol PM Treatment which helps with cell turnover, acne, and fine lines. She moisturizes with the Senté Dermal Repair cream before calling it a night.

    Image may contain: Bottle, Cosmetics, Perfume, and Ink BottleSave to wishlistSave to wishlist

    Skin/Tervention by Dr. Zoë Indigo MD

    Retinol Nightly Serum

    $95

    Skin/Tervention by Dr. Zoë Indigo MD

    Senté Dermal Repair Cream in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Senté

    Dermal Repair Cream

    $110

    Amazon

    $110

    Dermstore

    Extras:

    “I believe in combining great skincare with in-office treatments for optimal results,” says Dr. Indigo. The derm gets some form of a neuromodulator (like Botox, Dysport, Xeomin) every 8 to 12 weeks to “soften fine lines, lift brows, open the eyes, and improve a gummy smile.” Every four to 12 weeks she gets a microneedling treatment and a laser treatment two to three times a year.

    More regularly, she uses microcurrent (like the NuFace) and red light therapy tools. She also indulges in regular facials like the DiamondGlow facial (that uses a real diamond-tip to exfoliate and infuse personalized serum cocktails into the skin), especially before a big event.

  • Oribe Is “Quiet Luxury” Hair-Care That Always Delivers

    Oribe Is “Quiet Luxury” Hair-Care That Always Delivers

    Image may contain Mina Orfanou Face Head Person Photography Portrait Black Hair Hair Bottle Cosmetics and PerfumePaula Bolando; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    Here’s the deal: The best Oribe products smell ridiculously good (kudos to the sandalwood- and bergamot-spiked Côte d'Azur scent)—but that's not the only factor that earns these formulas permanent-wash-day-staple status. Our editors are obsessed with how they leave hair silky-soft and noticeably stronger—so, yes, they earn their splurge status. But the magic goes back to Oribe Canales himself—the legendary hairstylist who helped define supermodel-era glamour, and, as former Allure creative director Paul Cavaco put it, created looks that are now “part of our collective hair language” without most of us even realizing it. While Oribe sadly passed in 2018, his influence is still very much alive and bottled up in every formula.

    Our Top Oribe Products

    • Grease, Be Gone: Serene Scalp Oil Control Shampoo, $52
    • Hydration Station: Gold Lust Repair & Restore Shampoo, $56
    • Mousse-Have: Grandiose Hair Plumping Mousse, $42
    • Weatherproof Wonder: Impermeable Anti-Humidity Spray, $44
    • Texture on Tap: Dry Texturizing Spray, $52

    Many of those formulas feature ingredients you probably already recognize from your skin-care routine, and they're just as kind to your strands as they are to your face. We’re talking heavy hitters like glycerin, vitamin E, and luxe botanical oils. Then, there’s the brand’s Signature Complex, found across the lineup, blending watermelon, lychee, and edelweiss flower to protect natural keratin and defend against oxidative stress. Whether your hair is curly, pin-straight, or somewhere in between, Oribe products prioritize the health of your hair—and that’s a statement we can get behind.

    After countless hours of combing (ha) through and testing Oribe's extensive lineup, we’ve compiled the end-all, be-all list of the best products to level up your hair-care routine.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • How we test and review products
    • Our staff and testers

    Grease, Be Gone: Serene Scalp Oil Control Shampoo

    Oribe Serene Scalp Oil Control Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Serene Scalp Oil Control Shampoo

    $52

    Amazon

    $52

    Nordstrom

    $52

    Dermstore

    Why it’s worth it: If you have oily hair and simply can’t imagine skipping a wash day, Oribe’s Serene Scalp Oil Control Shampoo calms irritation and reduces flakiness, while a sugar-derived prebiotic works behind the scenes to keep your scalp’s bacteria in check. Made to support a balanced, healthy scalp microbiome, the formula taps antioxidant-rich rosebay extract, green marine algae, and a biomimetic amino acid (an ingredient that mimics the same building blocks of proteins like keratin) to help dial down excess oil. The result? A clean scalp that stays refreshed for longer—just one wash and you’re still feeling clean up to 72 hours later.

    Image may contain Adult Person and Hair

    Allure senior commerce director Shanna Shipin before using the Oribe Serene Scalp Oil Control Shampoo

    Image may contain Adult Person Animal Canine Mammal Pet and Hair

    Shipin after using the Oribe Serene Scalp Oil Control Shampoo

    Tester feedback from senior commerce director Shanna Shipin

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    “My hair is simultaneously dry and oily—and I use mousse, hairspray, and leave-in conditioner daily. Needless to say, I need to do a detox lather at least once a week, and the shampoo that can’t be topped for me is Oribe’s Serene Scalp. Not only does it slough off product residue, but it takes care of the oil and dandruff that I accumulate when I spend a little extra time between wash days. It never dries my scalp or hair out, smells lovely, and lathers beautifully. Often times to get a really fresh scalp, you need to reach for a scrub or a pre-shampoo, but this is all of those products in one.”—Shanna Shipin, senior commerce director

    More to know

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    • Key ingredients: rosebay extract, green marine algae, biomimetic amino acid, sugar-derived prebiotic, Oribe Signature Complex
    • Best for: those with oily scalps and/or dandruff

    Fit for a Queen: Royal Blowout Heat Styling Spray

    Oribe Royal Blowout Heat Styling Spray in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Royal Blowout Heat Styling Spray

    $72

    Amazon

    $72

    Nordstrom

    $72

    Dermstore

    Allure commerce writer Lily Wohlner applying the Royal Blowout Heat Styling Spray

    Lily Wohlner

    Why it’s worth it: What’s the point of spending time styling your hair with heat tools, only to leave it looking dry or damaged? That’s where a high-performance heat protectant comes in handy. Royal Blowout shields strands from heat up to 450°F, so your styling routine doesn’t come at the expense of your hair’s strength through every blowout, curl, or pass with a flat iron. The formula is lightweight enough for finer textures, yet still delivers smoothing and frizz-control benefits for thicker hair. A nourishing blend of rice bran, rosehip fruit oil, and rosemary leaf extract works to strengthen and repair the look of split ends and damage, while imparting a glossy, sleek finish.

    Wohlner before applying the Royal Blowout Heat Styling Spray

    Wohlner before applying the Royal Blowout Heat Styling Spray

    Lily WohlnerWohlner after applying the Royal Blowout Heat Styling Spray

    Wohlner after applying the Royal Blowout Heat Styling Spray

    Lily Wohlner

    Tester feedback from commerce writer Lily Wohlner

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    “I’ve been giving myself a weekly at-home blowout with Royal Blowout ever since my time working with the brand at Oribe seven years ago—and despite testing plenty of new heat protectants, this one has never left my rotation. The scent alone doubles as a hair perfume that lingers until my next wash, but it’s the results that keep me hooked: glossy shine, soft bounce, and that just-left-the-salon finish. It’s super lightweight, but a few sprays go a long way, so one bottle lasts forever.” —Lily Wohlner, commerce writer

    More to know

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    • Key ingredients: rice bran, rosehip fruit oil, rosemary leaf extract, Oribe Signature Complex
    • Best for: those who consistently use hot tools

    Weatherproof Wonder: Impermeable Anti-Humidity Spray

    Oribe Impermeable Anti-Humidity Spray in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Impermeable Anti-Humidity Spray

    $44

    Amazon (5.5 oz)

    $44

    Dermstore (5.5 oz)

    $24

    Nordstrom (2.0 oz)

    Allure managing editor Alessandra Foresto applying the Impermeable Anti-Humidity Spray

    Alessandra Foresto

    Why it’s worth it: Oribe knew a thing or two about humidity. After opening his Miami salon in the ’90s, he spent years working in that warm, sticky heat—perfecting big, glossy styles that somehow held up anyway. So if any product feels like it comes from lived experience, it’s this one. Because truly, what’s worse than styling your hair for hours, only for humidity to undo all of your hard work? The Impermeable Anti-Humidity Spray is here to lock down your ‘do, so the weather doesn’t dictate your look. Unlike many sprays designed for damp strands, this mist works specifically on dry hair, making it perfect when you’re in a pinch and need a final step before curling, waving, or flat-ironing. It leaves a smooth, almost satiny finish with a slight hold that resists frizz without ever feeling heavy or greasy. A climate-resistant copolymer extends the life of your hairstyle while vitamin B5 and vitamin E add softness, moisture, and shine.

    Foresto before applying the Impermeable AntiHumidity Spray

    Foresto before applying the Impermeable Anti-Humidity Spray

    Alessandra ForestoForesto after applying the Impermeable AntiHumidity Spray

    Foresto after applying the Impermeable Anti-Humidity Spray

    Alessandra Foresto

    Tester feedback from managing editor Alessandra Foresto

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    “This spray is my go-to all summer long to protect my hair from the 99% humidity of New York City, but I also reach for it on rainy days through the year (and when in a pinch if I need a little bit of hold or texture in my hair). I use it as the last step in my routine right before I step out of my apartment to protect my flatiron waves. It’s like a mix between texturizer, dry shampoo, and hairspray. It gives your hair a bit of hold, but also sets it in place so it doesn't immediately fall flat or puff up when you go outside in a rainstorm or a super humid day. The spray bottle, like all Oribe products, is also so luxe and beautiful, and the nozzle applicator delivers a strong amount of product, so make sure you keep the spray moving so you don't get too much product in one spot (you can brush through that spot to distribute the product if it happens, though).” —Alessandra Foresto, managing editor

    More to know

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    • Key ingredients: vitamin E, copolymers, Vitamin B5, Oribe Signature Complex
    • Best for: those with frizzy hair that doesn’t mix well with humidity

    Texture on Tap: Dry Texturizing Spray

    Oribe Dry Texturizing Spray in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Dry Texturizing Spray

    $52

    Amazon

    $52

    Nordstrom

    $52

    Dermstore

    Allure content director Sophia Paynch applying the Oribe Dry Texturizing Spray

    Sophia Paynch

    Why it’s worth it: Backstage, Oribe was known for making hair go from flat to full in what felt like seconds, and you get that same instant, weightless volume in Oribe’s Dry Texturizing Spray. Unlike some texturizing sprays that can feel a little gritty or stiff, this formula lifts roots and adds dimension with zeolite crystals that make hair look and feel touchable. And because it’s Oribe, it features the brand’s Signature Complex to protect from the elements. Whether you’re reviving a blowout, adding a little extra thickness, or giving waves a lived-in vibe, this spray makes it look like you tried a lot harder than you did.

    Paynch before applying the Oribe Dry Texturizing Spray

    Paynch before applying the Oribe Dry Texturizing Spray

    Sophia PaynchPaynch after applying the Oribe Dry Texturizing Spray

    Paynch after applying the Oribe Dry Texturizing Spray

    Sophia Paynch

    Tester feedback from content director Sophia Paynch

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    “My relationship with Oribe Dry Texturizing Spray has lasted longer than all of my romantic ones—even counting my husband (we've been together for almost nine years, and I've owned a can of this stuff for almost 15 years). Any professional hairstylist will agree that it's just one of those products that's good to always have handy when you want a little volume, a little texture, or just a little zhuzh in general. I spray it into my hair after it's been rough-dried, air-dried, or nicely blow-dried. It works all the same. I usually blast each side for about five seconds, making sure to get the under layers of my hair. Then, I'll flip my head upside down and spray it in that way, too. It's light as air, smells amazing, and is truly multi-purpose. It lifts roots like a dry shampoo, adds light hold like a flexible hairspray, and adds texture like a beach spray. It makes fine hair like mine look and feel five times thicker, and while it does make your hair feel a bit dry to the touch, it never looks that way.” —Sophia Paynch, content director

    More to know

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    • Key ingredients: zeolite crystals, Oribe Signature Complex
    • Best for: those looking to top their styles off with volume and dimension

    Oil Over it: Gold Lust Nourishing Hair Oil

    Oribe Gold Lust Nourishing Hair Oil in branded black and gold gradient bottle on light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Gold Lust Nourishing Hair Oil

    $59

    Amazon

    $59

    Nordstrom

    $59

    Dermstore

    Former Allure shopping market editor Angela Trakoshis applying Oribe Gold Lust Nourishing Hair Oil

    Angela Trakoshis

    Why it’s worth it: Do us a favor and don't write off hair oils until you've tried the Oribe Gold Lust Nourishing Hair Oil. It's a light, restorative, and protective formula that enhances your hair's shine and sleekness, even on the driest, most damaged days (a few drops go a long way). It starts with Oribe’s Signature Complex, then layers in frizz-smoothing argan oil, omega-rich cassis seed oil to help strengthen, soothing jasmine oil to calm the scalp, and shea butter for softness and shine. And despite that lineup of richer ingredients, it still feels completely weightless on the hair. You can use the 2024 Best of Beauty winner on wet or dry hair, but we love how it gives a scent to damp hair right out of the shower.

    Tester feedback from former shopping market editor Angela Trakoshis

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    “Oribe’s Gold Lust Hair Oil might be a splurge, but it’s absolutely worth it—it leaves my hair soft, shiny, and healthy, and the scent is unreal—think a high-end salon on the Upper East Side. Every time someone hugs me, they ask what perfume I’m wearing, and I get to say, ‘It’s just my hair oil!’”—Angela Trakoshis, former shopping market editor

    More to know

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    • Key ingredients: argan oil, cassis seed oil, jasmine oil, shea butter, Oribe Signature Complex
    • Who it’s for: those who want to finish their looks with a burst of shine and luster

    Mousse-Have: Grandiose Hair Plumping Mousse

    Grandiose Hair Plumping Mousse on a grey backgroundSave to wishlistSave to wishlist

    Oribe

    Grandiose Hair Plumping Mousse

    $42

    Amazon

    $42

    Nordstrom

    $42

    Dermstore

    Allure contributing commerce editor Deanna Pai applying the Grandiose Hair-Plumping Mousse

    Deanna Pai

    Why it’s worth it: Body-boosting, fluffy-foamed, and never-crunchy, Oribe’s Grandiose Hair Plumping Mousse is an editor favorite. The brand describes each pump of the mousse as a “pouf,” which we find to be accurate, given the product's airy nature. (It won’t weigh down even fine hair.) You can expect bigger, better, and softer hair with every application, plus the added perks of heat protection and strand repair. It works best when paired with heat, so bust out the blow-dryer and let the panthenol, glycerin, vitamin E, polymers, and Oribe Signature Complex get to work.

    Pai before applying Oribe Grandiose HairPlumping Mousse

    Pai before applying Oribe Grandiose Hair-Plumping Mousse

    Deanna PaiPai after applying Oribe Grandiose HairPlumping Mousse and letting her hair airdry

    Pai after applying Oribe Grandiose Hair-Plumping Mousse and letting her hair air-dry

    Deanna Pai

    Tester feedback from contributing commerce editor Deanna Pai

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    "My fine yet wavy hair tends to get flat at the crown, so when I need a little more oomph, I go for this mousse, layering it on after leave-in conditioner. It has just the right amount of volume and definition to add some lift and shape my curls, respectively, but doesn't feel crunchy—even when I layer it on for extra hold." —Deanna Pai, contributing commerce editor

    More to know

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    • Key ingredients: panthenol, glycerin, vitamin E, polymers, Oribe Signature Complex
    • Who it’s for: those who need oomph at the roots of their hair

    Freeze the Moment: Superfine Strong Hairspray

    Oribe Superfine Strong Hair Spray black bottle of hairspray on light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Superfine Strong Hair Spray

    $46

    Amazon

    $46

    Nordstrom

    $46

    Dermstore

    Why it’s worth it: It’s not every day you meet a hairspray that actually adds shine instead of a telltale cloudy cast, which is why Oribe’s Superfine Strong Hold Hairspray has our attention. Doubling as a light hair perfume (of course it does), this hairspray keeps styles in place while leaving a soft, glossy finish. The formula goes a step further with pro-vitamin B5 heat protection in the form of hydrolyzed wheat protein, which breaks proteins into small amino acids and peptides so they can penetrate the hair and strengthen from within. Even though the whole operation feels lightweight, the hold is serious without looking stiff, which we can always get behind (especially for an updo or big curls).

    Allure senior beauty editor Jesa Marie Calaor applying Oribe Superfine Strong Hairspray

    Jesa Marie CalaorCalaor after applying Oribe Superfine Strong Hairspray

    Calaor after applying Oribe Superfine Strong Hairspray

    Jesa Marie Calaor

    Tester feedback from senior beauty editor Jesa Marie Calaor

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    "As the name says, the nozzle of this sleek can dispenses a featherweight, fine mist of hairspray that makes distributing it evenly across my waves a breeze. I use it to keep my heat-styled waves bouncy and intact without any crunchiness or stickiness.” —Jesa Marie Calaor, senior beauty editor

    More to know

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    • Key ingredients: pro-vitamin B5, hydrolyzed wheat protein, Oribe Signature Complex
    • Who it’s for: those looking for hold in their blowout or updo

    Tame the Mane: Italian Resin Flat Brush

    Oribe Italian Resin Flat Brush on multicolored branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Italian Resin Flat Brush

    $100

    Amazon

    $100

    Nordstrom

    $100

    Dermstore

    Allure social media director Kassidy Silva using the Oribe Italian Resin Flat Brush

    Kassidy Silva

    Why it’s worth it: We don’t always give our hairbrushes enough credit—they get dragged through tangles, heat-styled strands, and product buildup. So when you find one that actually holds up (and makes your hair look better in the process), it starts to make sense why you’d invest a little more. Case in point: the Oribe Italian Resin Flat Brush. It isn't every day we drop $100 on a hairbrush, but the 2023 Best of Beauty Award seal says it all. Made with a mix of boar bristles, rounded nylon pins, and a 97% natural rubber cushion, it’s designed to detangle gently while smoothing and boosting shine. (It doesn’t hurt that the custom-designed Italian resin handle looks like it belongs on a very chic vanity.) As it cares for your hair, don’t forget to care for it right back: Rinse it regularly, shake out excess water, and let it air-dry to keep it in top shape.

    Tester feedback from social media director Kassidy Silva

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    “If you have ultra-long hair that's prone to frizz, this is your new secret weapon. After blow-drying and curling my hair on wash days, I give my ends a few swipes with the Oribe Italian Resin Flat Brush to brush out my curls before hitting them with a finishing spray. Be careful not to tug too tightly, or your curls will morph into very loose waves. Between washes, I use it to help tame my flyaways by giving the bristles a spritz or two of a flexible hairspray and brushing just at my roots.” —Kassidy Silva, social media director

    More to know

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    • Material: boar bristles, Italian resin, rounded nylon pins
    • Who it’s for: those with long, frizzy hair

    Hydration Station: Gold Lust Repair & Restore Shampoo

    Gold Lust Repair & Restore Shampoo black to white gradient bottle of shampoo on light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Gold Lust Repair & Restore Shampoo

    $56

    Amazon

    $56

    Nordstrom

    $56

    Dermstore

    Allure contributing commerce writer Annie Blackman applying Oribe Gold Lust Repair & Restore Shampoo

    Annie Blackman

    Why it’s worth it: Gentle, nourishing, and all kinds of decadent, Oribe’s Gold Lust Repair & Restore Shampoo is one we keep coming back to (and re-purchasing). Infused with ingredients like strengthening biotin, smoothing plant collagen, energizing caffeine, and oil-balancing niacinamide, it penetrates the hair cuticle, strengthening from the root down and dialing up that healthy, glossy shine. In other words, it’s not just there to cleanse (plenty of cheaper shampoos can handle that)—it’s actively doing repair work as it goes, so your hair feels stronger over time. And then there’s the luxe lather: Once it hits your hair, it whips up into a fluffy, cloud-like foam—impressive for a sulfate-free formula (because they don’t always bring the suds). Rinse it out, and you’re left with soft, silky strands. Pair it with the Gold Lust Repair & Restore Conditioner for an even bigger boost.

    Tester feedback from contributing commerce writer Annie Blackman

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    “Before I tried the Gold Lust Shampoo, I was scared the scent would be too strong. (The bottle is pretty dramatic looking—can you blame me?) But all it took was one wash to assuage my fears. This stuff smells amazing, feels lightweight post-shower, and leaves my hair feeling legit so soft. In the shower, it smells stronger than it is after drying off, so if you’re overpowered at first, just know that the scent will fade just the right amount.” —Annie Blackman, contributing commerce writer

    More to know

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    • Key ingredients: biotin, plant collagen, caffeine, niacinamide, Oribe Signature Complex
    • Best for: those with dry hair who want a hydrating cleanse

    Curl Talk: Eternal Curls Polish & Protect Oil

    Oribe Eternal Curls Polish & Protect Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Eternal Curls Polish & Protect Oil

    $56

    Amazon

    $56

    Nordstrom

    $56

    Dermstore

    Why it’s worth it: Though the brand may be best known for blowouts, not curls, the newer Eternal Curls line taps into something Oribe always believed: Your hair should look like itself, just better (rather than coaxed into submission). If you have curl types 2 through 4, the Eternal Curls Polish & Protect Oil is the first product from the line we’d urge you to try. Its blend of natural oils (watermelon seed, castor seed, apricot, and coconut) sinks into the curl shaft to hydrate and impart a glossy, lightweight shine. The brand recommends using it on damp hair (it locks in that moisture), but it can also be used as a pre-wash treatment when your curls are feeling extra dry.

    More to know

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    • Key ingredients: watermelon seed, castor seed, apricot, and coconut oils, Oribe Signature Complex
    • Best for: those looking to hydrate their curly or coily hair

    Frequently Asked Questions

    How we test and review products

    We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that’s never been tested by anyone with curls—right?

    For our review of the best Oribe products, we enlisted the help of multiple editors, writers, contributors, and hair experts—many of whom want shinier, healthier-looking hair. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

  • The Best K-Beauty Products at Nordstrom Allure Editors Have Added to Their Carts

    The Best K-Beauty Products at Nordstrom Allure Editors Have Added to Their Carts

    Selfies of Allure editors holding Korean skincare products alongside product silos on a lavender backgroundCollage: Jemeria Davison; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    The best K-beauty at Nordstrom isn’t just about convenience—it’s the curation that makes discovering the best products feel easy. And that shift is intentional. “The growth of K-beauty is really a reflection of how our customer is evolving,” says Autumne West, Nordstrom’s national beauty director based in Seattle. “Customers are more ingredient-curious than ever, value gentle efficacy, and [are] looking globally for what actually works.” It’s less about chasing a complicated routine and more about building one that fits into your life. “We’re being very intentional…these are products [that] support how people want to care for their skin right now—consistently, gently, and with visible results,” she adds.

    Our Top K-Beauty Products at Nordstrom

    • Hero Hydrator: CosRx Advanced Snail 96 Mucin Power Essence, $25
    • Soothing Milky Goodness: I’m From Rice Toner, $27
    • 20 Minutes to Glow: I’m From Rice Glow Peel Off Mask, $28
    • Korea Top Seller: Round Lab Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen, $25
    • Custom Fit: Saturday Skin Yuzu Vitamin C Butterfly Hydrogel Mask, $19
    • Silky Makeup Melter: Skin1004 Madagascar Centella Light Cleansing Oil, $22
    • Cuddly, Cloud-Like Cleanser: Sulwhasoo Gentle Cleansing Foam, $38

    You feel that mindset the second you start browsing. Instead of hopping between niche sites or waiting weeks for international shipping, you get a tightly edited mix of buzzy and tried-and-true brands all in one place. Sulwhasoo, CosRx, Round Lab, and Skin1004 all sitting side by side? Not something you see at most traditional retailers.

    And then there’s the part that makes you actually go through with checkout. Fast shipping, easy returns you can handle in-store (no printer gymnastics), and the reassurance that what you’re buying is legit. In a category that moves as fast as Korean beauty, that kind of ease matters. And while there’s always a new viral product making the rounds, Nordstrom’s approach feels a little more grounded—prioritizing what West calls “formats that make a routine feel lighter and more intuitive.” Think: the milky toner you use down to the last drop, the serum that remedies a broken barrier, or a sunscreen you actually want to slather on.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Can I trust buying Korean skin-care products online?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    A Next-Level Dose of Vitamin C: CosRx The Vitamin C 23 Serum

    CosRx The Vitamin C 23 Serum black serum bottle on light gray backgroundSave to wishlistSave to wishlist

    Cosrx

    The Vitamin C 23 Serum

    $25

    Nordstrom

    Allure contributing commerce writer Christa Joanna Lee applying the CosRx The Vitamin C 23 Serum

    Christa Joanna Lee

    Why it's worth it: Even as a kid, you heard vitamin C was good for your immune system, but your skin benefits, too. At a potent 23% concentration, CosRx’s The Vitamin C 23 Serum doesn’t just dabble; it goes all in on brightening, helping to fade dark spots, smooth texture, and boost overall glow. That high percentage matters because it uses pure ascorbic acid—the most well-studied, biologically active form of vitamin C—so it can act more directly than derivatives to help neutralize free radicals and support collagen production. To round things out, it’s paired with niacinamide and licorice root for added brightness and even tone, while panthenol, allantoin, and squalane cushion potential irritation with hydration and barrier support. Even with those soothing supporting players in the mix, 23% can still feel like a lot—so if you’d rather ease in, there’s also The Vitamin C 13 Serum as a gentler starting point.

    Tester feedback from contributing commerce writer Christa Joanna Lee

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    “Even with sensitive skin, I went straight for the 23% version of this serum—a bit bold, but I’ve historically done well with vitamin C, so I figured it was worth it. The first thing I noticed is just how thin the formula is. It barely hangs in the dropper, so I’d skip applying it directly to your face and instead dispense it into your hands first to avoid any rogue drips. Texture-wise, it almost reads like a dry oil—it spreads easily and absorbs crazy fast. Don’t expect an instant, mirror-level glow the second it sinks in. It's more about the slow and steady brightness you'll get from using it consistently!” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: ascorbic acid (vitamin C), licorice root, niacinamide, panthenol, allantoin, squalane, caffeine
    • Fragrance-free: yes

    Hero Hydrator: CosRx Advanced Snail 96 Mucin Power Essence

    CosRx Advanced Snail 96 Mucin Power Essence in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Cosrx

    Advanced Snail 96 Mucin Power Essence

    $25

    Nordstrom

    Allure commerce editor Sarah Han applying the CosRx Advanced Snail 96 Mucin Power Essence

    Sarah Han

    Why it's worth it: If CosRx’s Advanced Snail 96 Mucin Power Essence isn’t already on your radar, you must have somehow dodged every corner of skin-care TikTok and Instagram. This K-beauty mainstay has been around since 2014, has made countless laps around the viral skin-care circuit, and—unsurprisingly—has earned a loyal following among Allure editors.“It enriches the skin with panthenol and 96% snail mucin to repair and hydrate,” says Y. Claire Chang, MD, a board-certified dermatologist at UnionDerm based in New York City.

    For the uninitiated, snail secretion filtrate may sound a little out there. Still, it’s essentially a mix of water, glycoproteins, and amino acids that help keep skin hydrated, resilient, and better able to repair itself—similar to how snails protect their own delicate skin. It’s paired with sodium hyaluronate and betaine to draw in moisture, plus panthenol and allantoin to calm and support the barrier. The texture is that signature stretchy, slightly gooey essence, but it sinks in quickly, leaving behind a bouncy, glass-skin finish that K-beauty is famous for.

    As for the sourcing, CosRx’s R&D team explains that “snails are placed over a mesh net in a dark and quiet room. As nocturnal creatures, this provides them with a comfortable space to freely roam about. After about an hour, the snails are transferred back to their homes while the mucin is collected and processed for use.”

    Tester feedback from commerce editor Sarah Han

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    "The texture is so fun and surprisingly not tacky seconds after applying. But more importantly, it gives my skin lots of love, glow, and bounce with every application. It's a must any time of the year." —Sarah Han, commerce editor

    More to know

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    • Key ingredients: snail secretion filtrate, panthenol, sodium hyaluronate, allantoin
    • Fragrance-free: yes

    Supple Sensation: I’m From Rice Serum

    I’m From Rice Serum white bottle of serum on light gray backgroundSave to wishlistSave to wishlist

    I'm From

    Rice Serum

    $27

    Nordstrom

    Allure senior commerce director Shanna Shipin applying the I’m From Rice Serum

    Shanna Shipin

    Why it's worth it: In Korea, especially during the Joseon Dynasty, women—particularly in aristocratic circles—were known to save the milky water left over from rinsing rice (ssal tteumul) into their beauty routines. Rice water is packed with amino acids, vitamins, and starches that soften, gently brighten, and support the skin barrier. I’m From’s Rice Serum takes that old-school idea and gives it a modern upgrade. Instead of leftover rice water, you’re getting 73% fermented rice embryo extract—smaller, more concentrated, and loaded with nutrients to soothe, brighten, and strengthen the barrier thanks to linolenic acid. Niacinamide balances oil and refines the appearance of pores, while a blend of hyaluronic acid and hydrolyzed hyaluronic acid delivers layered hydration—the latter has a smaller molecular size, allowing it to penetrate more easily for deeper, longer-lasting moisture.

    Tester feedback from senior commerce director Shanna Shipin

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    “I reach for this product when I need a gentle, all-season serum. I'm constantly switching up my skin-care routine—due to testing, but also based on the weather; how humid it is, if my allergies are acting up, if I'm super dry, the list goes on! But the I'm From Rice Serum has been a mainstay through it all. It has a nice, thin texture that's a bit gel-y (but not goopy), and absorbs so quickly. It's become a key hydrating step in my routine, and leaves my skin feeling supple, fresh, and ready for a lightweight moisturizer over top. I also love the packaging. It's a beautiful glass bottle, and the branding feels like a serene cottagecore dream.” —Shanna Shipin, senior commerce director

    More to know

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    • Key ingredients: rice embryo extract, linolenic acid, niacinamide, hydrolyzed hyaluronic acid
    • Fragrance-free: yes

    Soothing Milky Goodness: I’m From Rice Toner

    I’m From Rice Toner in branded bottle component on a light gray backgroundSave to wishlistSave to wishlist

    I'm From

    Rice Toner

    $28

    Nordstrom

    Han applying the I’m From Rice Toner

    Sarah Han

    Why it's worth it: Maybe you’re in the camp that still wonders if toner is even necessary, but in Korea, it’s one of those steps people rarely skip. I’m From’s Rice Toner is a longtime K-beauty staple, formulated with rice extract from Korea’s Yeoju region, known for its clean water and nutrient-rich soil. That’s what gives the formula its signature milky look—and its ability to hydrate, soften, and subtly boost radiance in one step. Beyond rice extract to nourish and brighten, niacinamide evens tone and refines the look of pores, while adenosine supports smoother, more bouncy-looking skin. A blend of lightweight emollients keeps things silky, and soothing botanicals like purslane and Japanese elm bark calm irritation. Give it a quick shake, then either soak a cotton pad or pour a little into your palms and press it gently into your skin.

    Tester feedback from Han

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    "A hydrating toner or essence is a non-negotiable step of my daytime and nighttime routines. I'm From’s Rice Toner is so gentle and great for all skin types: It instantly plumps my skin, giving it a brighter, refreshed look and prepping it for the serums, moisturizers, and sunscreens to follow. Now that we're in the office four days a week, I can't be bothered to wear makeup every day—but, with the help of this toner (which is so worth the hype), at least my skin looks nice and glowy." —Sarah Han, commerce editor

    More to know

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    • Key ingredients: rice extract, adenosine, niacinamide, glycerin, panthenol, purslane, Japanese elm bark
    • Fragrance-free: yes

    20 Minutes to Glow: I’m From Rice Glow Peel Off Mask

    I’m From Rice Glow Peel Off Mask white tube on light gray backgroundSave to wishlistSave to wishlist

    I'm From

    Rice Glow Peel Off Mask

    $28

    Nordstrom

    Lee applying and removing the I’m From Rice Glow Peel Off Mask

    Christa Joanna Lee

    Why it's worth it: If you couldn’t tell, Koreans really love their rice—and your skin reaps the benefits in this mask. I’m From’s Rice Glow Peel-Off Mask pairs rice extract with rice bran to gently exfoliate, lift away impurities, and boost brightness while keeping skin hydrated. The rest of the formula is thoughtfully balanced, too. Niacinamide helps even out tone and support the skin over time, while glycerin and panthenol maintain moisture levels. “Ceramides in the formula are particularly important in a peel-off format, since removal can otherwise feel drying,” says Alexandra Bowles, DO, a board-certified dermatologist based in Cincinnati, who notes that it delivers smoothness and glow “without leaning heavily on harsh exfoliating acids.” And if overnight masks aren’t your thing, the thick (but easy-to-spread) formula peels away cleanly in as little as 20 minutes.

    Tester feedback from Lee

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    “This was my first time trying a peel-off mask, and it instantly brought me back to that weirdly satisfying childhood habit of putting glue on your fingers just to let it dry and peel it off. The texture really does feel glue-like—thick and slightly tacky—but it works fast, so you only have a couple of minutes to spread it evenly before it starts setting. I have dry skin, and it dried in about 20 minutes (oilier skin types may need closer to 40 minutes). When I peeled it off, I was impressed by how juicy and moisturized my skin looked. The photo honestly doesn’t do it justice—this is one of those you-gotta-see-it-for-yourself moments.” —Christa Joanna Lee, contributing commerce writer

    More to know

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    • Key ingredients: rice extract, jojoba seed oil, niacinamide
    • How to use it: leave on for 20 to 40 minutes
    • Fragrance-free: yes

    Korea Top Seller: Round Lab Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen

    Round Lab Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Round Lab

    Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen

    $25

    Nordstrom

    Lee applying the Round Lab Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen

    Christa Joanna Lee

    Why it's worth it: Birch trees—often called the “queen of the forest”—have long been tapped for their nutrient-rich sap, especially in early spring before the leaves emerge. That slightly sweet sap is packed with natural moisturizing factors—like amino acids, PCA, and hyaluronic acid—that keep skin hydrated and balanced. It’s this same ingredient that gives Round Lab’s Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen its skin-care-meets-SPF appeal. “It’s a moisturizing sunscreen that is formulated with hyaluronic acid, glycerin, and antioxidants to hydrate and soothe the skin,” says Dr. Chang. Panthenol and purslane extract calm and reduce visible redness, while the lightweight formula blends in easily and layers seamlessly under makeup. And if you’re not already in on it, Korean sunscreens—which are known for blending in seamlessly without a white cast or pilling—are in a league of their own. Consider this a great, dewy place to start.

    Tester feedback from Lee

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    "I can’t believe it took me this long to try the Round Lab Birch Moisturizing Sunscreen. Now I fully get the hype. It disappears instantly, makes my skin feel hydrated thanks to the birch sap, and honestly, my only complaint is that it doesn’t come in a jumbo bottle so I can slather it everywhere." —Christa Lee, contributing commerce writer

    More to know

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    • Sunscreen type: chemical
    • Key ingredients: avobenzone, homosalate, octisalate, birch tree sap, niacinamide, glycerin (no percentages of UV filters listed)
    • Fragrance-free: yes

    Melts Away Waterproof Eye Makeup: Round Lab 1025 Dokdo Cleansing Oil

    Round Lab 1025 Dokdo Cleansing Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Round Lab

    1025 Dokdo Cleansing Oil

    $23

    Nordstrom

    Han using the Round Lab 1025 Dokdo Cleansing Oil

    Sarah Han

    Why it's worth it: Picture this: Off the coast of Ulleungdo, deep-sea water sits about 5,000 feet below the surface—cold, untouched by sunlight, and naturally filtered over time. It’s rich in magnesium and calcium, which balance out your skin. That’s the mineral-rich goodness packed inside Round Lab’s 1025 Dokdo Cleansing Oil. It also features a blend of plant oils—meadowfoam, grape seed, avocado, and evening primrose—that effortlessly breaks down makeup and sunscreen without leaving behind a greasy film. Meanwhile, panthenol, allantoin, and ceramides support the skin barrier, and multiple forms of hyaluronic acid add a hit of hydration. It emulsifies quickly (we haven’t met a waterproof liner or mascara that stood a chance), then rinses clean, leaving skin soft and comfortable, never tight.

    Tester feedback from Han

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    “Round Lab's standout products, for me, come from the 1025 Dokdo line, which uses Ulleungdo deep-sea water as its star ingredient. That's what gives the cleansing oil a slightly refreshing feeling, I don't find with other oils I've used. (Apparently, this seawater is extracted 5,000 feet below sea level and stays at a cool two degrees Celsius all year round, so this checks out!) It gets rid of my eye makeup—I love my waterproof, lifeproof gel liners—in the blink of an eye, so it passes my main criteria with flying colors. It leaves my skin feeling baby-soft post-rinse, too. This is pretty niche, but I love how much the pump dispenses at once because of how high it sits. I go heavy on cleansing oil in general, especially when I'm wearing makeup, so this little design detail is appreciated!” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: meadowfoam seed oil, ceramides, hyaluronic acid, panthenol, allantoin
    • Fragrance-free: yes

    3x the Vitamin C of Other Citruses: Saturday Skin Yuzu Vitamin C Sleep Mask

    Saturday Skin Yuzu Vitamin C Sleep Mask in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Saturday Skin

    Yuzu Vitamin C Sleep Mask

    $39

    Nordstrom

    Han applying the Saturday Skin Yuzu Vitamin C Sleep Mask

    Sarah Han

    Why it's worth it: Yuzu has a long history in East Asia for skin-softening and wellness rituals—think citrus baths and traditional remedies—so it was only a matter of time before it made its way into a modern, glow-inducing formula. Big bonus: It also boasts three times(!) the vitamin C of most citrus fruits. Saturday Skin’s Yuzu Vitamin C Sleep Mask pairs yuzu with ascorbic acid and niacinamide to brighten and even tone overnight. It’s not just about radiance, though. Glycerin keeps skin comfortably hydrated, while ceramides, cholesterol, and linoleic acid support the barrier. Antioxidant-rich extras like sea buckthorn and vitamin E fend off dullness, and peptides smooth the complexion over time. There’s also a touch of retinol—low on the ingredient list—but since this sleeping mask stays on overnight, sensitive skin types may want to patch-test first.

    Tester feedback from Han

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    “I like loading up with retinol at night, and this overnight mask is also packed with vitamin C-rich yuzu extract, so my skin is left immediately radiant but also smoother the next morning. And despite piling on hydrating essences and serums beforehand, this doesn't leave my skin feeling overly glowy or sticky. Head's up: The citrusy scent is quite potent, so some people might not be into that, but I love it!” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: yuzu extract, niacinamide, retinol, ceramides, sea buckthorn
    • Fragrance-free: yes

    Custom Fit: Saturday Skin Yuzu Vitamin C Butterfly Hydrogel Mask

    Saturday Skin Yuzu Vitamin C Butterfly Hydrogel Mask yellow box and eye masks on light gray backgroundSave to wishlistSave to wishlist

    Saturday Skin

    Yuzu Vitamin C Butterfly Hydrogel Mask

    $19

    Nordstrom

    Han applying and removing the Saturday Skin Yuzu Vitamin C Butterfly Hydrogel Mask

    Sarah Han

    Why it's worth it: If overnight masks simply aren’t your thing, Saturday Skin’s Yuzu Vitamin C Butterfly Hydrogel Mask is a quicker, more targeted option. This cooling, three-piece design hugs the “butterfly zone”—cheeks, nose, undereyes, and crow’s feet—for a snug, second-skin fit that actually stays put. The embossed hydrogel matrix locks in brightening and hydrating ingredients right where you want them. At the center of it all is yuzu (noticing a pattern?) to boost glow and wake up dull, tired-looking skin. Niacinamide and tranexamic acid even tone and refine the look of pores, while ceramides, cholesterol, and peptides support the barrier—so skin looks smoother, brighter, and more refreshed in under 30 minutes.

    Tester feedback from Han

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    “Though less common, I’m a big fan of these in-between masks (Superegg’s Calm Movement Eye & Cheek Mask is another fave.) Why wouldn’t I? In addition to treating my undereyes, these Saturday Skin butterfly masks address any dry patches on my cheeks (especially prevalent during the colder months and the separate nose patch goes to work on that pore-ridden area. As opposed to the depuffing eye patches I like to throw on quickly in the a.m. before makeup, these masks are a great nighttime option that I like to leave on for longer (up to 30 minutes!) to really let the skin-boosting actives seep in before my all-important beauty sleep picks up the rest of the work.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: yuzu, niacinamide, tranexamic acid, ceramides, cholesterol, peptides
    • Fragrance-free: yes

    Silky Makeup Melter: Skin1004 Madagascar Centella Light Cleansing Oil

    Skin1004 Madagascar Centella Light Cleansing Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Skin1004

    Madagascar Centella Light Cleansing Oil

    $22

    Nordstrom

    Allure contributing commerce editor Deanna Pai using the Skin1004 Madagascar Centella Light Cleansing Oil

    Deanna Pai

    Why it's worth it: It feels like every time we get comfortable with a cleanser, K-beauty finds a way to raise the bar. Centella asiatica (a.k.a. cica) is already a staple in Korean skin care, but Skin1004 goes a step further by sourcing theirs from Madagascar, where it grows in a relatively untouched environment—known for its soothing, skin-repairing benefits, especially when your barrier is feeling a little off. In the Madagascar Centella Light Cleansing Oil, it’s the very first ingredient, and the formula stays refreshingly simple from there. A blend of lightweight oils—sunflower, olive, and jojoba—melts down makeup, sunscreen, and excess sebum without leaving behind a heavy film.

    Tester feedback from contributing commerce editor Deanna Pai

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    "I don't want to be dramatic, but this has capital-T transformed by cleansing routine. I got it in a set paired with the brand's Cleansing Ampoule Foam, but this is a non-negotiable first step for melting all of my makeup off before I go in with the lather. It has a generous slip, little to no scent, and a lightweight texture that's easy to emulsify and rinse. My only complaint is that I will need a jumbo size made." —Deanna Pai, contributing commerce editor

    More to know

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    • Key ingredients: Centella asiatica, bergamot, sunflower seed, olive fruit, and jojoba seed oils
    • Fragrance-free: yes

    Powered by 500 Hours of Fermentation: Sulwhasoo First Care Activating Serum

    Sulwhasoo First Care Activating Serum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Sulwhasoo

    First Care Activating Serum

    $89

    Nordstrom

    Former Allure senior news editor Nicola Dall’Asen applying the Sulwhasoo First Care Activating Serum

    Nicola Dall'Asen

    Why it's worth it: We can spot a filler ingredient from a mile away—but ginseng, especially when Sulwhasoo gets involved, is doing the heavy lifting. The brand ages its ginseng for 500 hours before it ever makes it into the First Care Activating Serum, and then pairs it with a blend of peony root, lotus seed, white lily, Solomon’s seal, and rehmannia to make skin look brighter, stronger, and more energized. It’s not just about glow, either: The formula works beneath the surface, “helping repair the barrier, boost collagen, and fight signs of aging,” says Dr. Chang. And because this is K-beauty, the experience is part of the appeal. “Sulwhasoo’s products always feel luxurious. The herbal extracts give it an elegant, grounding scent that feels so soothing,” adds Hee Jin Kim, MD, a board-certified medical doctor based in Fort Lee, New Jersey.

    Tester feedback from former senior news editor Nicola Dall’Asen

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    “When my skin's in serious need of extra TLC—as in, spend-an-entire-night-doing-a-12-step-routine serious—this serum is the first thing I grab after my face is double-cleansed. It's the ultimate K-beauty serum in my eyes because its barely-there texture allows me to layer it with as many other serums, sheet masks, and creams as I like without pilling, which is exactly what it's designed to do. Packed with antioxidant ginseng, it works with your other skin-care steps to boost hydration, elasticity, brightness, and overall skin barrier strength. It's a non-negotiable step before I put on any sheet mask, but it works just as effectively on its own.” —Nicola Dall’Asen, former senior news editor

    More to know

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    • Key ingredients: ginseng, herbal extracts, vitamin C
    • Fragrance-free: no

    Cuddly, Cloud-Like Cleanser: Sulwhasoo Gentle Cleansing Foam

    Sulwhasoo Gentle Cleansing Foam light yellow bottle of cleansing foam with a white pump cap on light gray backgroundSave to wishlistSave to wishlist

    Sulwhasoo

    Gentle Cleansing Foam

    $38

    Nordstrom

    Allure senior art director Ingrid Fowler using the Sulwhasoo Gentle Cleansing Foam

    Ingrid Fowler

    Why it's worth it: If you’re someone who dreads that tight, squeaky-clean feeling after washing your face, Sulwhasoo’s Gentle Cleansing Foam is a nice departure. It starts rich and cushiony, then builds into a soft lather that lifts away dirt, oil, and makeup without leaving your skin feeling stripped. True to Sulwhasoo form, it’s infused with ingredients like ginseng and orange peel extract to keep things balanced and comfortable. It also sneaks in a few under-the-radar extras—like chestnut shell extract for mild exfoliation, brightening coix seed, and hydrating yam root—which explains why your skin feels soft after rinsing. Still side-eyeing the price? There’s a mini 50-milliliter size that makes it easy to try (and toss in your travel bag) before you inevitably love it.

    Tester feedback from senior art director Ingrid Fowler

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    “As the name says, it's super gentle. I find it effectively cleanses without stripping my skin, leaving it soft after use and after following up with a moisturizer. It smells fresh but not too strong, and the bottle looks chic in my bathroom. I prefer a pump bottle like this for easy use on a sink or in the shower. The price is a tad high for a simple liquid-to-foam cleanser, but I love using it so much that it's worth it. I think this would be an effective product for many skin types, thanks to its gentle formula. It's one of my favorite cleansers!” —Ingrid Fowler, senior art director

    More to know

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    • Key ingredients: herbal extract blend (raspberry, mulberry leaf, mountain yam, cocoa):
    • Fragrance-free: no

    Frequently Asked Questions

    Can I trust buying Korean skin-care products online?

    Yes, especially if you’re shopping for Korean beauty products through a trusted retailer like Nordstrom—but it’s still worth paying attention to who you’re buying from. While Nordstrom curates its assortment, some beauty brands like Haruharu Wonder may be fulfilled by third-party sellers. A quick check to make sure the product is sold directly by Nordstrom (rather than a marketplace partner) can give you a little extra reassurance.

    It also doesn’t hurt that shopping for K-beauty products at Nordstrom makes the whole process feel low-risk: If something doesn’t work out, returns are easy to handle either online or in-store (no repackaging stress), which isn’t always the case with other e-tailers.

    How does Nordstrom curate their K-beauty products?

    Nordstrom’s approach to curating K-beauty is, as West puts it, “rooted in thoughtfulness.” Rather than chasing trends, the team looks for brands that “balance innovation with integrity,” prioritizing clinically backed ingredients and formats that make routines feel “lighter and more intuitive”—like toner pads and ampoule-infused treatments that simplify steps while still delivering results. “Transparency matters, too,” she adds, noting a focus on formulas centered on hydration, sensitivity, and barrier health. “Those everyday concerns that resonate across every skin story.” Just as key is how those products are introduced: Nordstrom relies on curation and clear storytelling to “simplify that journey,” spotlighting approachable entry points that make discovery feel effortless rather than overwhelming.

    Meet the experts

    • Alexandra Bowles, DO, a board-certified dermatologist based in Cincinnati
    • Y. Claire Chang, MD, a board-certified dermatologist at UnionDerm based in New York City
    • Hee Jin Kim, MD, a board-certified medical doctor and Medical Director of PureenMD based in Fort Lee, New Jersey

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best K-beauty at Nordstrom, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists, estheticians, and brand founders. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • I Have a Big Crush on Taylor Swift’s Opalescent Cat-Eye Nails—See the Photos

    I Have a Big Crush on Taylor Swift’s Opalescent Cat-Eye Nails—See the Photos

    Taylor Swift poses in a blue dress blue eye shadow and red lipstick.Getty ImagesSave StorySave this storySave StorySave this story

    Say it with me now: Oh-oh-oh-oh… opal nails? Taylor Swift may not have written her Fate of Ophelia song “Opalite” about a manicure, but I hear that catchy chorus every time I see her nails!

    The singer attended the 2026 iHeart Radio Awards in Los Angeles in what can only be described as an “Opalite”-inspired look from head to toe, including her shimmery pale green corset top and mini. But it was her manicure that caught my eye: subtle, yet glamorous. Impactful, but neutral. Shimmery but delicate. (Or did I mean “Delicate?”) And it's just the thing for a pretty spring manicure!

    Taylor Swift attends an awards show in a sage green corset and mini skirt. She wears a pale champagne manicure and wears...Getty Images

    Swift's nails, which she generally keeps pretty short out of guitar-playing necessity, were a big longer than usual, filed into a lightly rounded almond shape and painted a shimmery champagne color with a cat-eye topper that made it glow from within, much like the gemstone she sings about on the pop single. I like that she didn't match her nails to her outfit, which was actually the same shade of green as an opal, but instead chose a more neutral tone and elevated it with the cat-eye finish. Like an opal, the manicure changes with the light: frosty from one angle, sparkly from another, ever-changing and enchanting.

    Swift leaned into the soft romance of her outfit with an undone half-up hairstyle with her signature bangs brushed to the side for a dreamy effect. Her hair fell past her shoulders in the softest of waves, and she swapped her favorite red lipstick for a peachy pink, brushing a similar color across her cheekbones for a springy flush. Swift is in her bridal era, so could this enchanting ensemble be a hint at what we should expect from her big-day hair, makeup, and manicure? Those opal cat-eye nails are feeling very bride to me!

    More celebrity beauty news:

    • Cardi B Mixed Chrome, Ombré, and French Details Into One Mesmerizing Manicure
    • Miley Cyrus Is the Blondest She's Been In Years
    • Denise Richards Opens Up About Her Facelift
  • These Makeup Brush Sets Make Getting Ready So Much Easier

    These Makeup Brush Sets Make Getting Ready So Much Easier

    Image contains Allure editors with their favorite makeup brush sets surrounded by a collage of makeup brushesCollage: Jemeria Davison; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    The best makeup brush sets can make getting ready a lot easier. Instead of guessing which brushes you actually need—or ending up with five different fluffy ones that all do the same thing—a well-curated set gives you the essentials in one go. “I love recommending sets because they remove decision fatigue when someone is building their brush collection,” says Thynna Wagenblast, a makeup artist based in New York City and Los Angeles.

    There’s also the practicality factor: Buying a set is usually more cost-effective than picking up each brush individually, and the tools are designed to work together for everything from buffing foundation to blending eye shadow. For beginners, that means less trial and error; for seasoned makeup lovers, it’s an easy way to refresh multiple tools at once. Many sets also come with a brush roll or travel case, which keeps everything organized and protects the bristles when you’re on the go.

    Our Top Makeup Brush Sets

    • Best for Travel: Sigma Beauty Essential Travel Brush Set, $135
    • Best Face Brushes: Morphe Buttery Blends, $28
    • Best Drugstore: Real Techniques Everyday Essentials Makeup Brush & Sponge Set, $19
    • Best for Beginners: Laura Geller 5-Piece Full Face Brush Set, $49

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What’s the difference between synthetic and natural-hair brushes?
    • Can drugstore makeup brushes work as well as expensive ones?
    • How do you clean makeup brushes?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    When the brushes are thoughtfully designed—think soft, dense fibers and sturdy handles—blending tends to be easier, and your makeup looks that much more polished. Ahead, the sets we reach for most.

    Best for Travel: Sigma Beauty Essential Travel Brush Set

    Sigma Beauty Essential Travel Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Sigma Beauty

    Essential Travel Brush Set

    $135

    Ulta Beauty

    Allure beauty closet associate Edward Horgan using the Sigma Beauty Essential Travel Brush Set

    Edward Horgan

    Why it's worth it: Packing makeup for a trip always sounds simple until you're staring at your vanity, wondering which brushes make the cut. Sigma’s Essential Travel Brush Set streamlines things with “a well-edited, versatile set of everything you need for your entire face,” says Nick Barose, a makeup artist based in New York City. The kit includes seven multitasking eye and face brushes that can handle just about anything in your routine, from buffing in foundation to blending shadow or setting concealer.

    Since most of us aren’t exactly washing our makeup brushes mid-trip, it's helpful that these are made with synthetic antimicrobial fibers to resist bacterial buildup. They’re also built for life on the go: The metal sleeves that secure the bristles are made with the brand’s corrosion-resistant SigmaAlloy, helping prevent wobbling or loosening—even after getting jostled around in a suitcase or carry-on. And when you’re done getting ready, everything tucks neatly into a slim carrying case that keeps the brushes protected en route.

    Allure beauty closet associate Edward Horgan before using the Sigma Beauty Essential Travel Brush Set

    Horgan before using the Sigma Beauty Essential Travel Brush Set

    Edward HorganAllure beauty closet associate Edward Horgan after using the Sigma Beauty Essential Travel Brush Set

    Horgan after using the Sigma Beauty Essential Travel Brush Set

    Edward Horgan

    Tester feedback from beauty closet associate Edward Horgan

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    “These brushes have great handles and a nice soft feel on the face! They’re a great size for traveling and I love the fact that they come with a tube case so you can keep them all in one place on a desk or countertop. It’s hard to find quality high performance brushes in a travel size so an essential kit like this is super convenient. Although the brushes are nice, I would’ve preferred one more condensed face brush compared to the angled eye brush it came with. I had to use another brush at my desk for my creams because the face brushes it came with were for liquid and powder specifically.” —Edward Horgan, beauty closet associate

    More to know

    AccordionItemContainerButtonLargeChevron

    • Bristle material: synthetic
    • What’s included: 7 brushes and a travel case
    • E30 Pencil Brush (eyeliner brush)
    • E40 Tapered Blending Brush (eye shadow brush)
    • E55 Eye Shading Brush (eye shadow brush)
    • E65 Small Angle Brush (brow/eyeliner brush)
    • F30 Large Powder Brush (powder brush)
    • F40 Large Angled Contour Brush (blush/bronzer brush)
    • F60 Foundation Brush (cream/liquid foundation brush)

    Best Eye Brushes: EcoTools Sea Gems Eye Makeup Brush Set

    EcoTools Sea Gems Eye Makeup Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    EcoTools

    Sea Gems Eye Makeup Brush Set

    $16

    Ulta Beauty

    Allure senior commerce editor Sarah Felbin using the EcoTools Sea Gems Eye Makeup Brush Set

    Sarah Felbin

    Why it's worth it: If you’ve ever tried doing a full eye look with just one brush, you know it’s a bit like cooking dinner with only a spoon—it technically works, but it’s not exactly ideal. EcoTools’ Sea Gems Eye Makeup Brush Set gives you five multitasking tools so each step of your eye makeup performs the way it’s supposed to. One brush provides an even wash of color, another blends out the crease, a smaller smudge brush softens liner along the lash line, and an angled brush helps place pigment right where you want it. The brushes work with liquid, cream, powder, or stick shadows, so you’re covered no matter your formula of choice.

    Even better: The handles are made with ocean-bound recycled plastic, part of EcoTools’ mission to make beauty tools a little more planet-friendly—and the dreamy, sea-inspired colors give the brushes a subtle beachy vibe that looks pretty cute sitting on your vanity, too.

    Tester feedback from senior commerce editor Sarah Felbin

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    “This brush set actually makes eye shadow feel foolproof. My most used is the All-Over Eye Brush—the larger size and rounded shape are perfect for applying a smooth, seamless wash of color in seconds. I'm also a big fan of the teeny tiny Smudge Brush for sweeping color along my lower lash line or smoking out my eyeliner. The entire set is easy to use, easy to clean, and well-made (no shedding bristles here). Plus, each brush is labeled on the handle, which comes in handy on days when I'm speeding through my makeup routine.” —Sarah Felbin, senior commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Bristle material: synthetic
    • What’s included: 5 cream/powder/liquid eye brushes:
    • All-Over Eye Brush
    • Tapered Eye Brush
    • Blending Eye Brush
    • Smudge Brush
    • Angled Shadow Brush

    Best Face Brushes: Morphe Buttery Blends 4-Piece Face Brush Set

    Morphe Buttery Blends 4-Piece Face Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Morphe

    Buttery Blends 4-Piece Face Brush Set

    $28

    Ulta Beauty

    Allure senior editor Jesa Marie Calaor using the Morphe Buttery Blends 4-Piece Face Brush Set

    Jesa Marie Calaor

    Why it's worth it: True to the name, the plush “buttery” bristles in Morphe’s Buttery Blends 4-Piece Face Brush Set make blending feel almost effortless. The set includes four face brushes designed to cover the key steps of your base routine, from buffing out concealer to blending blush and sculpting bronzer. The standout is the medium-angled powder bronzer brush—exclusive to this set—which hugs the natural curves of your cheekbones to softly diffuse color.

    Another perk: The bristles are infused with silver ions, which help inhibit the growth of odor-causing bacteria on the fibers, which is always a nice bonus since you likely use complexion brushes more than the others in your kit. No matter if you’re using creams, liquids, or powders, the plush, soft bristles ensure a flawless blend every time.

    Calaor before using the Morphe Buttery Blends 4Piece Face Brush Set

    Calaor before using the Morphe Buttery Blends 4-Piece Face Brush Set

    Jesa Marie CalaorCalaor after using the Morphe Buttery Blends 4Piece Face Brush Set

    Calaor after using the Morphe Buttery Blends 4-Piece Face Brush Set

    Jesa Marie Calaor

    Tester feedback from senior editor Jesa Marie Calaor

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    “I use this product every day. I don't always use each brush for its intended purposes: For example, I sometimes use the Slanted Blush Brush for bronzer, the Domed Concealer Brush for sculpting my nose, and the Slanted Cream & Liquid Bronzer Brush for my CC cream. But that's the beauty of this set—four brushes can be used for so many different types of product. That's major, especially with how often I travel—I never feel like I left a tool that I need at home. The bristles are so soft and the pouch it comes in is so convenient.” —Jesa Marie Calaor, senior editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Bristle material: synthetic
    • What’s included: 4 complexion brushes:
    • M133 Domed Concealer Brush (cream/liquid concealer brush)
    • M202 Slanted Blush Brush (cream/liquid/powder blush brush)
    • M242 Slanted Cream & Liquid Bronzer Brush (cream/liquid bronzer brush)
    • M244 Medium Angled Powder Bronzer Brush (powder bronzer brush)

    Best Drugstore: Real Techniques Everyday Essentials Makeup Brush & Sponge Set

    Real Techniques Everyday Essentials Makeup Brush & Sponge Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Real Techniques

    Everyday Essentials Makeup Brush & Sponge Set

    $19

    Amazon

    $20

    Ulta Beauty

    Why it's worth it: If your makeup routine is more about the basics than full glam—or you need a downsized kit to toss in your carry-on—Real Techniques’ Everyday Essentials Makeup Brush Set is a great place to start. The kit includes four versatile brushes—three for the complexion and one for the eyes—plus the brand’s Miracle Complexion Sponge (a 2025 Best of Beauty winner!), with a unique three-sided design that helps you tap, blend, and buff complexion products with ease.

    “If you’re a newbie or minimalist when it comes to makeup, this set is affordable and versatile,” says Kierra Lanice Wray, a makeup artist based in Lansing, Michigan. “If you don’t have a blush handy but you have bronzer, it’s okay to use the 400 Blush Brush for bronzer,” she says. And the 300 Deluxe Crease Brush isn’t just for shadow: “It also diffuses concealer beautifully.” In other words, you’re covered for face, cheeks, and eyes with just one set.

    Felbin using the Real Techniques Everyday Essentials Makeup Brushes from Felbin

    Sarah FelbinFelbin after using the Real Techniques Everyday Essentials Makeup Brushes from Felbin

    Felbin after using the Real Techniques Everyday Essentials Makeup Brushes from Felbin

    Sarah Felbin

    Tester feedback of the Real Techniques Everyday Essentials Makeup Brushes from Felbin

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    “When I first checked the price on this set, I was shocked—for less than $4 per tool, they perform beautifully and feel much more expensive than they are! The sleek, brushed metal handles have a nice weight to them, and the bristles feel super-soft (plus, they don't fall out as I'm using the brushes). Each brush applies powders and creams flawlessly, making all of my products very easy to blend without disturbing the layers underneath." —Sarah Felbin, senior commerce editor

    Tester feedback of the Real Techniques Miracle Complexion Sponge from senior director of commerce audience & analytics Lexi Herrick

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    “This complexion sponge is really high-quality and effective. I find that it blends well without absorbing too much product, and has a gentle texture that never irritates or rubs too harshly on my skin. It also cleans well and can be used for much longer than many of the makeup sponges I’ve tried.” —Lexi Herrick, senior director of commerce audience & analytics

    More to know

    AccordionItemContainerButtonLargeChevron

    • Bristle material: synthetic
    • What’s included: 3 complexion brushes, 1 eye shadow brush, 1 sponge
    • 400 Blush Brush (powder blush brush)
    • 300 Deluxe Crease Brush (eye shadow brush)
    • 402 Setting Brush (powder blush/highlighter brush)
    • 200 Expert Face Brush (cream/liquid foundation)
    • Sponge

    Best for Advanced Users: Sephora Collection 8-Piece Pro Face and Eye Brush Set

    Sephora Collection 8-Piece Pro Face and Eye Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Sephora Collection

    8-Piece Pro Face and Eye Brush Set

    $99

    Sephora

    Why it's worth it: Before you assume an eight-piece brush set is only for makeup artists—or, ahem, beauty editors with overflowing kits—hear us out: Sephora Collection’s 8-Piece Pro Face and Eye Brush Set actually makes your routine easier, not more complicated. The lineup includes eight face and eye brushes that cover the essentials (foundation, powder, blush, highlight, concealer, and eye makeup), so you don’t have to keep improvising with whatever brush is closest.

    Inspired by Sephora’s Pro brush line, each one features ultra-soft vegan fibers that pick up and blend product effortlessly, whether you’re working with powders, creams, or liquids. What’s more, everything comes packed in a sleek case that protects the brushes while you travel and doubles as a handy holder on your vanity—keeping them neatly in place instead of rolling everywhere.

    Allure commerce editor Sarah Han using the Sephora 8-Piece Pro Face and Eye Brush Set

    Sarah HanA selfie of Allure commerce editor Sarah Han holding a black leather container of the Sephora 8Piece Pro Face and Eye...

    Han after using the Sephora 8-Piece Pro Face and Eye Brush Set

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “Ever since I picked up the Sephora Pro Bronzer Brush #88 (a Best of Beauty winner!), it’s become my ride-or-die blush brush. It’s perfectly dense—not too much, not too little—key for someone who loves to pack on blush. Yes, I know it’s technically meant for bronzer, but that’s the beauty of this set—you can use whatever feels most comfortable/right for any step. (Likewise, I use the angled Pro Blush Brush for my contour.) While I only started with those two brushes, it made complete sense for me to pick up the entire set. The bristles across the board are so freakin’ soft and pick up pigment beautifully. I like how chic the all-black handles (and silver Sephora logo) look individually and all together, and the chic leather organizer is perfect for longer trips, when I have the suitcase space to plop it into.” —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Brush material: synthetic
    • What’s included: 5 complexion brushes, 2 eye shadow brushes, 1 brow brush, and a case
    • #56 Pro Foundation Brush
    • #57 Pro Concealer Brush
    • #59 Pro Powder Brush
    • #93 Pro Blush Brush
    • #98 Pro Highlighter Brush
    • #15 Pro Eyeshadow Brush
    • #27 Pro Crease Brush
    • #20 Pro Brow Brush

    Best for Beginners: Laura Geller 5-Pc Full Face Brush Set

    Laura Geller 5-Pc Full Face Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Laura Geller

    5-Pc Full Face Brush Set

    $49 $37 (24% off)

    Amazon

    Why it's worth it: If you’re a newbie, you might be convinced that applying makeup with your fingers works just fine, but the right brushes can make everything look smoother, more blended, and a lot easier. Laura Geller’s 5-Piece Full Face Brush Set is “especially great for beginners because it keeps things simple,” with three face brushes and two eye brushes that cover the essentials without overwhelming you, says Barose.

    The lineup also works particularly well with Laura Geller’s signature baked powders, which are meant to be lightly swirled and buffed into skin. Use the angled brush to sweep on blush or bronzer, the classic bronzer brush to add warmth along the high points of your face, and the retractable airbrush kabuki—a dense, rounded brush with tightly packed bristles that buffs powder or foundation into skin for that smooth, diffused finish. Two eye shadow brushes round out the set for quick washes of color or softly blended smoky looks. They also come with super soft vegan bristles that won’t shed and will keep their shape over time.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Brush material: synthetic
    • What’s included: 3 complexion brushes, 2 eye shadow brushes
    • Angled Blush Brush
    • Bronzer Brush
    • Airbrush Kabuki Brush
    • 2 Eyeshadow Brushes

    Best for Sensitive Skin: Hourglass Vegan Brush Travel Set

    Hourglass Vegan Brush Travel Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Hourglass

    Vegan Brush Travel Set

    $340

    Nordstrom

    $340

    Sephora

    Why it's worth it: If your skin gets irritated at the mere thought of scratchy makeup brushes, the Hourglass Vegan Travel Brush Set is an investment that makes sense. Each brush is made with ultra-soft, PETA-approved Taklon bristles—a synthetic fiber designed to mimic the feel of natural hair without the proteins that can sometimes trigger irritation. “These high-quality vegan brushes help apply makeup beautifully without the risk of allergic reactions to the bristles,” says Barose. The silky fibers glide over skin, blend seamlessly, and are easy to keep clean. The seven-piece lineup covers all the bases. It includes the dual-ended Ambient Lighting Edit brush for powders, bronzer, blush, and highlighter, along with precision eye brushes. You’ll also find the brand’s Vanish foundation (a 2024 Best of Beauty winner) and concealer brushes, which hug the contours of the face for seamless coverage.

    A few thoughtful details make the set feel especially worth the splurge: Weighted metal handles offer better control while blending, and the sleek bronze case with a vegan leather roll keeps everything protected in transit. With a little care—regular gentle washing and letting them dry flat—they’ll stay soft, clean, and ready to blend for years.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Brush material: synthetic
    • What’s included: 5 complexion brushes, 2 eye shadow brushes
    • Ambient Lighting Edit Brush (powder, blush, bronzer brush)
    • Veil Single Powder brush (setting powder brush)
    • No 14 Detail Setting Brush (powder brush)
    • No 6 Tapered Blender Brush (eye shadow brush)
    • No 12 Beveled Shadow Brush (eye shadow brush)
    • Vanish Seamless Finish Concealer Brush (concealer brush)
    • Vanish Seamless Finish Foundation brush (foundation brush)

    Frequently Asked Questions

    What’s the difference between synthetic and natural-hair brushes?

    The biggest difference between synthetic and natural-hair brushes comes down to the bristles themselves. Natural brushes are typically made from animal hair and can be great for picking up powders, but they may feel rougher on sensitive skin. Synthetic options are made from engineered fibers like Taklon. “Synthetic fibers tend to be gentler and more hygienic than natural hair brushes,” says Wagenblast. “Synthetic bristles are nonporous, so they’re less likely to trap bacteria, oils, or dead skin cells that can cause irritation.” Because of that smooth surface, they’re also easier to clean and tend to work well with a wide range of formulas—from liquids and creams to powders.

    Can drugstore makeup brushes work as well as expensive ones?

    Some of the best brushes don’t come with a luxury price tag. Sets like the Real Techniques’ Everyday Essentials in our roundup above prove you don’t need to spend a fortune for great performance. “It’s one of the besdrugstore brush kitst drugstore brush kits because it delivers professional performance at a very accessible price,” says Wagenblast. The brushes are “incredibly soft but still dense enough to pick up and distribute product evenly,” making them effective with both creams and powders. Wagenblast also notes that durability matters: These brushes “hold their shape and softness even after frequent washing,” which isn’t always the case with cheaper tools.

    How do you clean makeup brushes?

    Cleaning your makeup brushes regularly helps prevent product buildup, bacteria, and skin irritation. “I always recommend washing brushes at least once a week with a gentle cleanser like baby shampoo to keep them clean and maintain that softness,” says Wagenblast. To do it properly, swirl the brush bristles in lukewarm water with cleanser, gently massage out makeup residue, then rinse thoroughly. Once you’re done, just reshape the bristles and lay the brushes flat on a towel to dry. This way, you’ll avoid water messing with the glue inside the handle and keep the brush heads in good shape.

    Meet the experts

    • Nick Barose, a makeup artist based in New York City
    • Thynna Wagenblast, a makeup artist based in New York City and Los Angeles
    • Kierra Lanice Wray, a makeup artist based in Lansing, Michigan

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best makeup brush sets, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • 8 Best Curling Mascaras for Length, Volume, and Hold

    8 Best Curling Mascaras for Length, Volume, and Hold

    A selfie of an Allure editor after applying Benefit BadGal Bang mascara with other mascara product silos on a red backgroundCollage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    Ask any beauty editor, and they’ll tell you the best curling mascaras are like falsies in a tube. Unlike formulas that are more focused on dramatic volume or length, curling mascaras lift, fan, and define each lash like a lash curler would, so your eyes look wide awake even before your first coffee. These formulas strike the ideal balance of locking in lift without weighing lashes down or leaving behind a stiff, crunchy, or clumpy finish. Many are infused with hydrating and nourishing ingredients like vitamin E and castor oil to help strengthen lashes over time.

    Our Top Curling Mascaras

    • Best Overall: Tower 28 Beauty MakeWaves Mascara, $20
    • Best for Brittle Lashes: Well People Expressionist Curling Mascara, $20
    • Best for Short Lashes: Lancome Lash Idôle Curl Goddess Mascara, $30
    • Best Volumizing: Kulfi Beauty Badi Lash Mascara, $26
    • Best Lightweight: e.l.f. Cosmetics Lash N Roll Mascara, $7

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What should you look for in a curling mascara?
    • What's the difference between curling mascaras and other mascaras?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    When it comes to curling mascaras, the brush matters just as much as the formula—think curved wands with a mix of short and long bristles designed to grip and create that eye-opening, lengthened effect. Whether you’re after a soft, fluttery look or full-on drama, there’s a curling mascara out there for you. We put countless tubes to the test to find the standouts that truly lift, hold, and leave lashes looking sky high and longer than ever.

    Best Overall: Tower 28 Beauty MakeWaves Mascara

    Tower 28 Make Waves Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Tower 28

    MakeWaves Mascara

    $20

    Amazon

    $20

    Revolve

    $20

    Sephora

    Allure commerce writer Lily Wohlner applying the Tower 28 Make Waves Mascara

    Lily Wohlner

    Why it’s worth it: The secret to Tower 28 Beauty’s lash-lifting MakeWaves formula? A curved, triple-wave wand designed with shorter bristles that hug the lash line to really grab onto your roots, and longer bristles to lengthen and define.

    You may have heard of Aquaflex Technology in hair care (think: volumizers and hairsprays to create body and hold). It’s also featured in this mascara to help hold curl and lift in place, while a conditioning castor-oil blend keeps lashes conditioned and minimizes breakage. “The formula stays flexible so the curl never falls flat, affirms Renée Loiz, a makeup artist based in Los Angeles. (Translation: Your lashes won’t feel weighed down, nor will you have to deal with stray mascara specks, by midday.) We love how easy it is to build, too. Go in for a few extra coats and lashes still look airy and clump-free. And true to Tower 28’s sensitive-friendly core mission, the ophthalmologist-tested formula is gentle on sensitive eyes and contact lens wearers, so you can swipe on without a worry.

    Allure commerce writer Lily Wohlner before applying the Tower28 Make Waves Mascara

    Allure commerce writer Lily Wohlner before applying the Tower28 Make Waves Mascara

    Lily WohlnerWohlner after applying the Tower28 Make Waves Mascara

    Wohlner after applying the Tower28 Make Waves Mascara

    Lily Wohlner

    Tester feedback from commerce writer Lily Wohlner

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    “This mascara always lives at the top of my drawer because I know my lashes will look long, fluttery, and lifted every time I swipe it on—and the curl actually lasts all day. I love a voluminous lash, but I can’t stand when formulas make them look thick or chunky, and this one never does. As a contact lens wearer, a lot of mascaras make my eyes water, but I’ve never had that issue here.”—Lily Wohlner, commerce writer

    Tester feedback from senior commerce director Shanna Shipin

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    "The hold on this mascara is incredible. I have short, dense, and straight lashes that are just so stubborn—but this coaxes some length and curl out of them! This is one of the few mascaras I can actually use without any kind of irritation. While it's not the most lengthening or curling formula you can get your hands on, it's so comfortable and doesn't flake or smudge. I love that it provides the perfect amount of natural-looking weight to my eyelashes so you can actually see them." —Shanna Shipin, shopping director

    More to know

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    • Key ingredients: Aquaflex technology, glycerin, cucumber extract
    • Shades: 2 (Jet, Espresso)
    • Waterproof: yes
    • Who it’s for: everyone, especially those with sensitive eyes

    Best for Brittle Lashes: Well People Expressionist Curling Mascara

    Well People Expressionist Curling Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Well People

    Expressionist Curling Mascara

    $20

    Amazon

    $20

    Ulta Beauty

    Allure senior commerce editor Sarah Felbin applying the Well People Expressionist Curling Mascara

    Sarah Felbin

    Why it’s worth it: Made with plant-based oils and vegan waxes (hi, olive oil and carnauba), the Well People Expressionist Curling Mascara helps nourish lashes while delivering lightweight hold, making it a great pick for those with brittle, short eyelashes. The curved brush does most of the heavy lifting here, gently separating each lash one by one (without pulling!) to keep clumps at bay. The bristles are super flexible, so they move with your lashes instead of tugging against them for a smooth experience, from start to finish. One side of the brush features short, dense bristles that deposit rich black color and build volume, while the longer bristles on the other side help guide lashes upward. We like to gently wiggle the wand at the base of the lashes before sweeping upward to get even more separation and lift.

    Felbin before applying the Well People Expressionist Curling Mascara

    Felbin before applying the Well People Expressionist Curling Mascara

    Sarah FelbinFelbin after applying the Well People Expressionist Curling Mascara

    Felbin after applying the Well People Expressionist Curling Mascara

    Sarah Felbin

    Tester feedback from senior commerce editor Sarah Felbin

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    I use this product a few days a week, as part of my regular makeup routine. I curl my lashes and then apply two coats. My standards for mascara are pretty high—I have oily eyelids and watery eyes, so the formula needs to stay put all day (no flaking or transferring to my lower lash line) without irritating my eyes. Well People's Curling Mascara checks every box, and then some. I love that the brush is curved—the shape makes it super easy to coat every lash, from corner to corner. I also like that I can build up multiple coats for a more dramatic effect. And, the application lasts all day without smudging or running. This is a super-solid, daily mascara for me—it's just the right amount of lengthening and volumizing, rolled into one formula.”—Sarah Felbin, senior commerce editor

    More to know

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    • Key Ingredients: olive oil, caranuba wax
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: everyone, especially those with sensitive eyes

    Best Volumizing: Kulfi Beauty Badi Lash Mascara

    Kulfi Badi Lash Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Kulfi Beauty

    Badi Lash Mascara

    $26

    Sephora

    $26

    Kulfi Beauty

    Allure senior commerce director applying the Kulfi Beauty Badi Lash Mascara

    Shanna Shipin

    Why it’s worth it: Inspired by South Asian lashes—often naturally full and straight—this mascara turns the dial all the way up, delivering a lifted, eye-opening effect in just a few swipes. The instantly volumizing tubing formula wraps each lash for va-va-voom length without smudging, melting, or clumping. And, its flared-tip brush is shaped to mimic your natural lash line, so it can catch those tricky inner-corner hairs while fanning everything out for that wide-eyed, fluttery finish. With this formula, it's not just about the look: a conditioning blend of castor seed oil, rambutan extract, and a tripeptide complex works behind the scenes to soften and strengthen lashes over time. The tubing formula means it removes like a dream—just warm water and a gentle slide, with no rubbing required.

    Shipin before using the Kulfi Beauty Badi Lash Mascara

    Shipin before using the Kulfi Beauty Badi Lash Mascara

    Shanna ShipinShipin after using the Kulfi Beauty Badi Lash Mascara

    Shipin after using the Kulfi Beauty Badi Lash Mascara

    Shanna Shipin

    Tester feedback from Shipin

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    "Kulfi's mascara gives me jet-black lashes with the kind of curl and volume they absolutely do not have naturally. I hardly ever use an eyelash curler, and really don't feel the need to when I have this mascara on me. It has hours of hold and with just the teeniest bit of fallout since it is technically a tubing mascara. One of my favorite things is that it wards off smudges—crucial for me since I reapply moisturizer, SPF, and sometimes use a misting spray when I'm feeling extra dry. If you want the drama, this will bring it."—Shanna Shipin, senior commerce director

    More to know

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    • Key ingredients: castor seed oil, rambutan extract, and a tripeptide complex
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: people with stubby and/or heavy lashes

    Best Buildable: YSL Beauty Lash Clash Extreme Volume Mascara

    YSL Beauty Lash Clash Extreme Volume Mascara in branded component on a light gray background

    Allure commerce producer Sarah Hoffmann applying YSL Lash Clash Extreme Volume Mascara

    Sarah Hoffmann

    Why it’s worth it: A 2025 Allure Best of Beauty Award winner and one of our favorite mascaras ever, the YSL Beauty Lash Clash Extreme Volume Mascara delivers the kind of bold volume that’s hard to ignore—and the staying power is just as impressive. Some of our testers say the effect borders on falsies, thanks to an oversized brush that’s surprisingly easy to maneuver and grabs onto every lash. “It’s great for building fluttery volume with extra coats and really helps catch all the lashes,” says New York City–based makeup artist Sara Talias. It’s also seriously pigmented (even the brown color), so if you’re racing out the door, one coat still makes a big impact. That said, we’re partial to layering it up because it builds fluffy volume without tipping into clumpy territory.

    Hoffmann before applying YSL Lash Clash Extreme Volume Mascara

    Hoffmann before applying YSL Lash Clash Extreme Volume Mascara

    Sarah HoffmannHoffmann after applying YSL Lash Clash Extreme Volume Mascara

    Hoffmann after applying YSL Lash Clash Extreme Volume Mascara

    Sarah Hoffmann

    Tester feedback from commerce producer Sarah Hoffmann

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    "Its thick, almost pasty texture adds so much volume and thickness that it's almost comical—I've been interrupted mid-conversation by people asking if my lashes are real while wearing this. The brush is giant, which makes it easy to coat every lash, and even though it's not curved, it magically adds a lifting curl to my lashes that rivals the best eyelash curlers I've tried." —Sarah Hoffmann, commerce producer

    More to know

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    • Key ingredients: N/A
    • Shades: 3 (Black, Brown, Blue)
    • Waterproof: no
    • Who it’s for: people who want a volumizing, highly-pigmented option

    Best for Short Lashes: Lancôme Lash Idôle Curl Goddess Mascara

    Lancôme Lash Idôle Curl Goddess Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Lancôme

    Lash Idôle Curl Goddess Mascara

    $30

    Amazon

    $30

    Nordstrom

    $30

    Ulta Beauty

    Allure commerce editor Sarah Han applying the Lancôme Lash Idôle Curl Goddess Mascara

    Sarah Han

    Why it’s worth it: Skip the hours-only appointments and the high price tag of lash extensions. Lancôme’s Lash Idôle Curl Goddess Mascara gives you longer, more curled lashes in just a few swipes. The twisted brush is designed to grab even the shortest lashes for a separated, fluttery effect that still looks natural. It features low-density setting polymers, which make lashes appear thicker and add volume, but they also set them in place so they hold their curl all day without falling flat. The brand claims this formula can wear without smudging for up to 30 hours, and although we've never tried it for that long, our tester experienced only slight smudging during her all-day wear test, which, for a non-waterproof mascara, gets a big green check.

    Han before applying the Lancôme Lash Idôle Curl Goddess Mascara

    Han before applying the Lancôme Lash Idôle Curl Goddess Mascara

    Sarah HanHan after applying the Lancôme Lash Idôle Curl Goddess Mascara

    Han after applying the Lancôme Lash Idôle Curl Goddess Mascara

    Sarah Han

    Tester feedback from commerce editor Sarah Han

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    “My lashes are short, straight, and stubborn. I never apply mascara without a curler, but for this story, I went without—and I was pretty darn impressed. While my lashes weren’t crazy-curled (again, they’re super stubborn!), I definitely noticed a lifting effect, and it held throughout the day, which is even more notable. I dealt with a little smudging but that’s not uncommon with non-waterproof mascaras, especially if I’m not maximizing application with a curler. In short, I don’t plan on ditching my curler but, if I’m really in a rush, I can count on the Curl Goddess to do the job on its own.” —Sarah Han, commerce editor

    More to know

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    • Key ingredients: film-forming polymer
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: those who want a false-lash look

    Best Color Options: Benefit Cosmetics BadGal Bang Volumizing Mascara

    closed tube of Benefit Bad Gal Bang Mascara in Wild Plum on a light gray backgroundSave to wishlistSave to wishlist

    Benefit Cosmetics

    Benefit Cosmetics Badgal Bang Mascara in Wild Plum

    $29

    Ulta Beauty

    $29

    Benefit Cosmetics

    Allure former content director Kara McGrath applying Benefit Cosmetics BadGal Bang Volumizing Mascara

    Kara McGrath

    Why it’s worth it: Packed with ultra-light aero-particles, the Benefit Cosmetics BadGal Bang Volumizing Mascara delivers ample volume without making lashes feel heavy or stiff, while provitamin B5 helps strengthen them over time. The ultra-slim wand reaches from corner to corner to coat every lash. It’s also impressively long-lasting—once it’s on, the brand claims it stays put for up to 36 hours without smudging or flaking. Another bonus: Along with classic black and brown, there’s plum (a deep burgundy that adds subtle drama with just one swipe) and a bright electric blue that’s especially fun for concerts or nights out.

    McGrath before applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    McGrath before applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    Kara McGrathMcGrath after applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    McGrath after applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    Kara McGrath

    Tester feedback from former content director Kara McGrath

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    "BadGal Bang is one of my favorite lash mascara formulas of all time, so it wasn't exactly shocking that I love the burgundy version too. I know wearing purple eye makeup (even eyeshadow) to contrast green eyes is the oldest trick in the book, but this plum-y brown really does make mine ‘pop’ without it being super obvious that I'm wearing a colorful mascara."—Kara McGrath, former content director

    More to know

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    • Key ingredients: beeswax, carnauba wax
    • Shades: 4 (Wild Plum, Power Blue, Rebel Brown, Intense Pitch Black)
    • Waterproof: no
    • Who it’s for: those who want long-wearing, buildable volume or colorful options

    More Curling Mascaras We Like

    Best Tubing: Grande Cosmetics GrandeWrap Tubing Mascara

    Grande Cosmetics GrandeWrap Tubing Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Grande Cosmetics

    GrandeWrap Tubing Mascara

    $25

    Nordstrom

    $25

    Dermstore

    $25

    Ulta Beauty

    Why it’s worth it: We love how easily tubing mascaras rinse off, but they don’t always have the best staying power. Thankfully, that’s not an issue with the Grande Cosmetics GrandeWrap Tubing Mascara. The formula uses smudge-proof tubing polymers that wrap around each lash and hold up through long days without flaking or smudging. Conditioning ingredients like provitamin B5 and mango butter help lashes feel soft and flexible.

    In terms of design, the brush features domed bristles at the tip that reach into the inner corners so you can define the entire lash line without missing those tiny hairs. Los Angeles-based makeup artist Nicholas Wlodarski says it’s the best mascara for a “mini lash-lift effect” that makes eyes look wider and more awake. And, when it’s time to take it off, the tubes slide right off with warm water—no rubbing required.

    More to know

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    • Key ingredients: provitamin B5, mango butter
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: those who want volume and curl that comes off in one swipe

    Best Lightweight: e.l.f. Cosmetics Lash ‘N Roll Mascara

    e.l.f. Cosmetics Lash ‘N Roll Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    E.L.F. Cosmetics

    Lash ‘N Roll Mascara

    $7

    Amazon

    $7

    Ulta Beauty

    Why it’s worth it: E.l.f. Cosmetics Lash ‘N Roll Mascara is the mascara Loiz personally reaches for because it delivers a “lifted, wide-eyed look without feeling heavy or crunchy.” Even better, it’s budget-friendly at a mere $7. The curved brush hugs the lash line and lifts as you swipe, while the lightweight, castor seed oil-infused formula helps hold that curl in place without weighing lashes down. Once it’s on, it stays put—lasting all day without flaking, even if you go back in for a second or third coat.

    More to know

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    • Key ingredients: castor seed oil, carnauba wax
    • Shades: 3 (Pitch Black, Black, Deep Brown)
    • Waterproof: no
    • Who it’s for: those who want visibly lifted lashes

    Frequently Asked Questions

    What should you look for in a curling mascara?

    Loiz always looks for a lightweight formula when it comes to curling mascaras, because too-heavy formulas will drag the curl straight down. “A curved brush that fits along the lash line helps lift from the root,” she adds. She also prefers formulas that dry down to a flexible finish, so the lashes stay lifted without feeling crunchy or flaking, which is also what Wlodarski calls “the sweet spot.” Another key tip: Looking for a waterproof formula will help your lift last through the end of the day.

    What's the difference between curling mascaras and other mascaras?

    Curling mascaras are specifically designed to hold shape rather than just add volume or length, says Loiz. “They usually have a lightweight formula and a curved brush that helps guide the lashes in an upward direction,” she explains. Similar to how an eyelash curler shapes and lifts your lashes, Wlodarski says curling mascaras help your eyes look more open.

    Meet the experts

    • Nicholas Wlodarski is a makeup artist based in Los Angeles.
    • Renée Loiz is a makeup artist based in Los Angeles.
    • Sara Talias is a makeup artist based in New York City.

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best curling mascaras, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.